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BIG TV Announces New Packages
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Tuesday, September 08, 2009:
Celebrating the onset of festive season, Reliance BIG TV announced a slew of new offerings with the objective of providing greater value to the customers. Among the many offers, the flavour of the season is an exceptional value of Rs. 1690 with 3 months free subscription of Silver Pack. Reliance BIG TV has added 22 new channels to its platform. True to the spirit of Reliance BIG TV, the offer is designed to provide unbeatable content across all packs for its customers.
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On the monthly subscription packs, Reliance BIG TV has laddered its packages providing greater flexibility, affordability & simplification. The customer can also avail for the new top-up packs for longer duration at attractive prices.
“In this festive period, we wish to delight our viewers with more channels, more entertainment & continue to offer great value through our new offerings. We have added 22 new channels & improved functionality. This is Reliance BIG TV’s abiding commitment to deliver great content at exceptional prices to its customers,” said Umesh Rao, Senior Vice president, Reliance BIG TV.
This initiative is planned in keeping with Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind. All festive offer packs are loaded with popular genre of Entertainment / Movie / Kids / Music and news etc. Customers can also top-up as per requirement from a variety of top up packs at attractive prices. Reliance BIG TV festive offer is exclusively launched to add joy the festival season.
Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.
The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India.
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