Monday, March 08, 2010:
Did you take a connection seeing its freebies and are now struggling to finish it off before validity ends? Now you don't have to! TATA DOCOMO, the GSM brand of Tata Teleservices Limited, has launched a tariff plan for its enterprise customers called 'Rollover Plan' (RO Plan), and are claiming it to be the industry's first.
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Under this plan the customers pay by the month and enjoy the facility of carrying forward their unused free talk time and SMSes for a period of three months. It also makes available the free usage in seconds. For example, the RO 1099, offers 150,000 seconds of free local calls and 72,000 seconds of free STD calls per month thus offering its customers complete transparency and unmatched benefits.
Under the offer, there are four variants of plans available: RO 500, RO 799, RO 1000 and RO 1099, available at a monthly rental of Rs 500, Rs 799, Rs 1000 and Rs 1099 respectively. The roll over benefit will be applicable for eight consecutive cycles with each cycle comprising of three months.
"Innovation in tariff alone doesn't give any operator a runaway success-it is understanding the nuances of customer usage patterns and integrating customer needs and value propositions into our product strategy that are key to a sustainable business model. Taking the first mover advantage, we have consolidated an aggressive proposition that offers transparent tariff along with the facility of carrying forward of unused free usage for a period of three months-this feature will definitely benefit and interest our enterprise customers," said Mr Anil Sardana, managing director, Tata Teleservices Limited.
Sherin Noordheen, EFYTIMES News Network
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