Wednesday, March 10, 2010:
Launched in late 1999 and created as a successor to Adobe Pagemaker software, Adobe InDesign revolutionized the publishing industry with its unrivalled technology and features. To celebrate its 10th anniversary, Adobe is releasing a commemorative book titled “Page by Page: 10 Years of Designing with Adobe InDesign” that highlights the
product’s evolution and features designers who have helped make InDesign a success. The PDF version of the book is available on Adobe.com and the limited edition print version will be available through Blurb in mid-April. Additionally, to mark the
occasion, the company will be releasing 10 new InDesign tips and tricks video tutorials on Adobe TV.
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Rapid Innovation in an Evolving Market
As publishing evolves, Adobe continues to lead the industry, revolutionizing how creative professionals design and produce publications. Entering its second decade, InDesign is poised to change the publishing industry again, allowing designers and production professionals to deliver page layouts beyond traditional print to online media and mobile devices, including eBook readers, smart phones and a new generation of tablet devices due later this year. Adobe has changed the course of desktop publishing with InDesign, giving creative professionals the freedom to create what once seemed impossible and to extend delivery of engaging documents to more than one channel.
“Page by Page: 10 Years of Designing with Adobe InDesign”
Designed to provide an inside look at the company’s stewardship in moving publishing from print to digital solutions, the 10th anniversary book examines the role of InDesign and the InDesign Family in transforming the layout and editorial workflow at agencies, corporate publishers and traditional publishers worldwide. The book also details the evolution of InDesign from its public debut in 1999 to today and includes sample work created by designers for publications such as Marie Claire, publishers like Condé Nast, and cutting edge design agencies such as Modern Dog and Mucca Design.
John Loiacono, senior vice president, Creative Solutions Business Unit at Adobe said “InDesign took on an entrenched competitor and won through innovation and customers who demanded more from their software. Now InDesign is seen as an essential tool for enabling publishers to deliver in print and build new businesses around digital publications.”
Suzanne Sykes, creative director, Marie Claire said, “InDesign was the breakthrough publishing had been waiting for, and she was lucky to be one of the first to take advantage of it.”
Michael Strassburger, co-founder, Modern Dog said,“As InDesign began to dominate the publication design world, we were nervous that Adobe could become less attentive to its customer base. But it has been exactly the opposite. Adobe has continued working hard to improve InDesign, including actively soliciting customer input.”
Matteo Bologna, president, Mucca Design Corporation said, “With the arrival of InDesign, I was finally freed from the weight of QuarkXPress and allowed to just design – and make mistakes thanks to the Multiple Undo feature!”
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