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Kingmax Taps Handset Battery Market
 
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Kingmax Taps Handset Battery Market  
 
   
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Wednesday, March 17, 2010 KINGMAX, a global-leading manufacturer of DRAM and flash memory products, has celebrated its 20th anniversary by expanding its product line to now include handset batteries.






KINGMAX said it has spent more than a year dedicating R&D resources to mastering the upstream supply chain for handset batteries and acquiring the related validations and safety standard certifications. The company has now launched its new handset battery products to target a handset market that has grown to more than one billion handset shipments per year.

In line with KINGMAX's vow to produce safe high-performance batteries for mobile phone applications, the company has chosen to sources its battery cells from Japan makers. This ensures that its products will have a much longer life than that of its rivals, while still maintaining reliability and guaranteeing safety. KINGMAX batteries have well-constructed safety features that include protection circuit modules (PCM) and polymer-base PTC resettable fuses (PPTC), as well as emergency gas vents to prevent heated gas from building up in the battery.

The quality of today's entry-level handsets can vary from supplier to supplier, which can present a safety or danger to users. KINGMAX has fully committed itself to producing reliable and consistent products, and provides customers with a one-year warranty and NT$100 million in liability coverage.
KINGMAX has released lithium (LiON) batteries to support all the popular branded handset and smartphone on the market, including Nokia- and Sony Ericsson, iPhone, Blackberry and HTC-branded handset models, with its battery prices being almost half that offered by the respective handset vendors. Company chairman Joe Liu stated that KINGMAX ensures that its products meet customers' high-quality requirements, and are certified by Underwriters Laboratories (UL) for product safety.

KINGMAX handset batteries are available through its sales channels in Europe, China, Southeast Asia and Taiwan, and the company is planning to expand its market to Japan, Russia, India and Middle East and moving to extend its battery offering to support other applications, such as digital cameras and notebooks. For business enquiries or more information, please visit KINGMAX’s official website: http://www.kingmax.com



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