Friday, September 03, 2010:
Intex Technologies (India) Ltd.,
one of the fastest growing companies in IT Hardware, Mobile Phones &
Electronics has appointed Grey Worldwide as its creative partner
following a multi-agency pitch.
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Grey will take care of communication,
advertising, marketing, branding and interactive services for the entire
INTEX portfolio comprising of Mobile Phones, Computer Peripherals, PC,
Consumer Electronics and Retail.
Progressing step-by-step, over last 14 years, today Intex is perhaps
the only company in India offering such a wide range of ICTE products
under one brand through its all- India sales & service network. The last
two years have witnessed commendable growth in the company in terms of
reach, service network expansion, product line expansion, etc. It
aspires to be a 1000 crore company by March, 2011 and believes that Grey
will play an important role in that endeavor by revamping the overall
brand communication and go-to-market strategy. The recent appointment of
Perfect Relations as Intex's public relations agency is also in line
with the revamp plans.
Announcing the appointment, MR. VINAYAK KUMAR LAL, GENERAL
MANAGER-MARKETING, INTEX TECHNOLOGIES (INDIA) LTD said, _"Being present
in multifarious & highly competitive domains- IT Hardware, Telecom,
Consumer Electronics, Retail, etc- with over 350 products/models spread
over 26 categories all under INTEX brand, the company personifies a
highly challenging account. Grey's pitch for a sound, long-term
strategic plan to enhance the equity of brand INTEX gave them an upper
hand. I believe they have understood the brand's requirements really
well and have the right mix of capabilities and experience to execute
their strategy successfully."
Confirming the development, MR. KETAN DESAI - DELHI BRANCH HEAD OF GREY
WORLDWIDE, said _"We are extremely excited to be nominated as the Agency
for Intex. Our joint vision is to turn Intex into a household consumer
brand and a preferred entity in the enterprise sector. We truly believe
that brand Intex will be a formidable force in the mobile phone, IT
Hardware and consumer electronics categories. We look forward to a long
and successful partnership"_
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