Wednesday, September 08, 2010:
Aricent®, a global innovation, technology and services company focused exclusively on communications, today announced a new end-to-end Mobile Service Assurance focus in its OSS practice.
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This new focus area was launched to enable global service providers to address rapidly growing challenges associated with optimizing network and service quality, an increasingly important component of a highly differentiated overall subscriber experience.
With service quality the most fundamental pillar of assuring the customer experience, network operators are looking to modernize their mobile assurance operations with new tools and solutions to maximize the quality of experience, reduce expense, and improve profits through improved subscriber retention.
Aricent’s approach to Service Assurance enables Communications Service Providers (CSPs) to create and deliver differentiated, high-quality customer experiences and innovative services efficiently and effectively. The company provides a unified, integrated approach for managing service quality and user experience based on events, service and network performance. Aricent drives industry best practices and leverages its vast experience across the entire telecom ecosystem and provides unmatched Service Assurance capabilities – from basic element and network monitoring to Quality of Service (QoS) and Service Quality Management. Aricent’s Service Assurance approach delivers continuous improvement in customer satisfaction levels and services delivery through enhanced QoE across networks, services, subscribers and devices. Aricent follows a five-phased approach that addresses key factors, including technology, objectives, competitive position, strategy and existing capabilities, essential for successful mobile operations, which enables the service providers to grow and be profitable. The Service Assurance solutions for CSPs are based on proven systems and processes deployed by CSPs worldwide.
“In the highly competitive market for mobile customers, service quality has come to the forefront of consumers’ evaluation criteria given its fundamental role in the overall perceived subscriber experience,” said Jeremy Green, Mobile Practice Lead at Ovum. “With new pressures mounting like traffic volume and real-time services combined with future network–straining applications like video chat, service providers are working feverishly to improve service quality and implement a host of assurance initiatives.”
Today, 7 of the top 10 communication service providers leverage Aricent’s expertise in Architecture, Design, and Integration Testing across networks, services, devices, applications and BSS/OSS systems. Aricent is delivering some of today’s most innovative subscriber experiences, which has a big impact on profitability market share and subscriber loyalty.
“Service assurance is a top priority for mobile network operators today as they manage through an unprecedented change in the communications landscape. As the surge in devices, applications, and traffic continues, assuring network and service quality is critical to enabling competitive success,” said Ajay Gupta, sr. vice president at Aricent. “It is very important that CSPs measure the experience at every subscriber level than at broad network level, and therefore, Aricent’s deep experience with carrier networks, devices, and service, from 2G to 3G and now 4G, has created a very unique competency within its consultants and engineers to help Service providers in this critical area which has a big impact on profitability and market share.”
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