EFY Times  
Monday, October 20, 2014

 
GO
 
 

Shemaroo Launches 3D CGI Animation Film On Online Platform
 
Home >> Infotech >> Trends
 
Shemaroo Launches 3D CGI Animation Film On Online Platform  
 
   
Rate this news:  (0 Votes)
Thursday, October 20, 2011 Shemaroo Entertainment Ltd., an established integrated media content house in India synonymous with quality entertainment, is opening a new chapter in the fast growing Indian entertainment business by releasing its newest 3D CGI animation film ‘Super K’ on the Online platform first. This pioneering initiative by Shemaroo is expected to give a fresh lease of life to kids animation film makers, who were finding it difficult to survive in India due to lack of requisite support from film exhibitors, distributors and advertisers-sponsors.





India is a young nation with over 64% of its citizens below the age of 34 years with literacy rate of around 80% amongst the age group of 15-24 years. (Source: IAMAI – 2010). With 81 million internet users and 548.7 million active mobile phone users, the internet has had a magical effect on consumers’ viewing habits and the proliferation of devices has altered their media and entertainment consumption behavior. While the traditional media offered passive consumption, new media facilitates interactivity, accessibility and availability. A key aspect of new media is the shift in focus from functional innovation to humanization of technology, bringing the ability to connect with consumers in more meaningful ways. (Source: FICCI- KPMG Report 2011).

Conceptualised, and produced by Smita Maroo, directed by Vijay Bhanushali, the super hero animation film and Shemaroo’s first home production, ‘Super K’, will be easily available and accessible anywhere and to anyone who has Internet connection and access. The unique film will be released on online platforms in the month of November in two languages (English and Hindi), which will make it the biggest release ever for any animation film in India.

It is expected that 3G will bring in lot of services and revenues for the entire ecosystem. 3G is expected to bring in high quality voice as well as high speed data and video services, all three being key components of future Mobile VAS. Services such as video telephony, mobile TV, video on demand will be offered relatively in short span of time (Source: IAMAI – 2010). Traditionally, speed has been considered as limiting factor in growth of value added services. The ongoing roll-out of 3G and BWA services could potentially address this gap. According to KPMG Consumer and Convergence Survey IV, August 2010, propensity to buy mobile content is highest amongst Indians when compared with consumers in G7 countries and BRIC average. Multilingual content, application support around languages, killer applications and readiness of handsets; could drive over Rs. 55,000 crores of VAS revenue by 2015.

The cost of network access and handsets is falling, penetration of wireless networks is increasing and India’s young population is demonstrating a huge appetite for digital content. With a rapidly expanding new media universe, companies like Shemaroo Entertainment Ltd. are recognizing that new media technologies offer better engagement with consumers, and are increasing their investment in this space.

Talking about her most ambitious and pioneering venture, the multi-faceted Smita Maroo, Head-Animation Business, Shemaroo Entertainment Limited, says, “The online release of ‘Super K’ is the first-of-its-kind in the Indian entertainment business and a breakaway concept away from the confines of theatrical releases. Children’s films are rare in themselves but empowering and allowing parents and kids to watch ‘Super K’ in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to peoples’ doorsteps. ‘Super K’ will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media.”

The 95 minutes full length 3D CGI animated feature film ‘Super K’ is a superhero film that will entertain the entire family. Unlike most superheroes, who are born, ‘Super K’ is created and a goof-up causes him to turn out to be a freak unable to control his powers. As Badmess along with the evil Dr. Ozox plans to take over Dreamzone, ‘Super K’ has to team up with his friends and also learn to control his powers. The story of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. Its website is www.superkloud.com and the film will be promoted extensively and aggressively through the internet and social digital media including Facebook, Youtube and Twitter amongst others.

Over the years, Shemaroo Entertainment Limited has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television, mobile and digital platforms. It is continuing the expansion into new media platforms with interesting content. Further, it has produced award winning animation films like Bal Ganesh, Bal Ganesh 2, and Ghatothkach based on Indian mythological characters. Ghatothkach was one of the first Indian animation film to be released in 7 languages and was screened at Cannes Film Festival 2007.

Shemaroo understands both the big screen format, movie business and animation. It has a better synergy to get a product out in the market. Its aim is to get good and interesting stories out there. Animation in India is very new, not more than a dozen feature length products have been released. The fact that more movies are coming out does not lead to competition. In fact, it's good that the audience is getting a chance to sample and start showing preferences for stories. Rather, animation films are competing against the live action medium. As far as India is concerned, there is so much demand for good content. The storytelling ability exists. It's just a learning curve for everyone to reach to the audience, to understand what the kids or the theatrical audience wants. Once that happens, you will get to see many more good films. As animation has just started, so mythological is the flavour of the season. It takes a long time to market an animation film. With the mythological genre, the audience is already aware of the characters so the battle is half won.

Shemaroo's next strategy in animation - since it is a content house and understand the movie business - is to get as many good products out in the market. “We understand animation creation marketing and distribution. As far as India is concerned, there is so much demand for good content. The storytelling ability and international quality production capabilities exist. The challenge is only to bridge the distribution gaps to reach the target animation consuming audience, the kids and families. Once that happens, you will get to see many more good films. In line with this strategy, we have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume,” says Maroo.

For all the hype surrounding new media, few companies have figured out how to profit from their initial forays into the arena. From running a social media website to publishing a traditional print newspaper online, every company needs to turn the corner from investing in digital businesses to profiting from them. Companies can monetize their offerings through advertising and subscription-based models. New Media has two major sub-segments at present, which are highlighted below: 1. Mobile Value Added Services (MVAS) 2. Internet enabled. (Source: FICCI- KPMG Report 2011). Shemaroo Entertainment is also an eminent player in the same space.



Print Email Post Comment 
(Total Views: 2645)
 
Share

 
 
Infotech News
   
Blocks Modular Smartwatch Coming Soon!
Tails 1.2 Released!
Microsoft Likely To Launch Its Smartwatch In Next Few Weeks
Lenovo To Introduce Different Products For Online And Offline Stores
Firefox Hello Feature Not Functional In Firefox 34 Beta Release!
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Cloudera And Red Hat Forge Big Data Alliance
Android 5.0 Lollipop: 10 Most Exciting Features
Cloudera And Red Hat Forge Big Data Alliance
10 Best Open Source Tools For Windows Admins
10 Best VPN Service Providers To Ensure Online Privacy
Top 6 Video Tutorials on jQuery
Top 10 Reasons Why Java Programming Language Is A Must!
5 Ways In Which NFC Can Transform Your World!
10 Tricks To Get The Most Out Of Your Android Phone
Top 10 Tech Trends To Look Out For In Coming Year!
7 Best Tools To Ensure Browser Security
15 Most Helpful Video Tutorials For Android App Developers
10 Python Libraries Not To Be Ignored!
10 Best Browser Extensions Which You Must Have!
20 Open Source Alternatives To Video And Audio Apps
Top 10 Best Practices For Cloud Application Security
10 Steps To Take After Facing A Data Breach!
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Android 5.0 Lollipop: 10 Most Exciting Features
Since the preview, Google has added lots of new features to the final release of the latest Android version. Here we will discuss top 10 features of m...
GPS Technology: Know The Basic Facts
Let's take a look how this GPS technology is operated in our daily uses....
10 Best Open Source Web Application Security Scanning Tools
Here we'll provide you with a list of 10 open source tools which are used to detect security vulnerabilities in web applications....
5 Ways In Which NFC Can Transform Your World!
Let’s have a look at 10 ways how NFC can actually rock your world in the near future....
10 Exciting New Open Source Projects!
These projects cater to several categories like web content management, software defined networking, IT management, operating systems and more....
20 Open Source Alternatives To Video And Audio Apps
Here is a list of 20 such tools which make it easy to create, listen to and view digital audio and video content....
LED Technology: Know The Basic Facts!
Here we'll brief you about the LED technology and some top tutorials about the technology for beginners as well as advanced learners....
10 Best Browser Extensions Which You Must Have!
Here we are providing a list of 10 coolest Internet browser extensions for you, which are mostly cross-platform....
5 Most Exciting Job Opportunities For Video Game Developers
Demand for video game developers is always on a high and game studios usually pay handsome money to these developers....
10 Most Powerful Women Shining In The Tech World!
Though women are vastly outnumbered by men in this industry, we can still find out 10 most influential high-profile women in the tech world....
10 Personalities Who Redefined The Internet World!
Let's have a look at those 10 personalities who have transformed the Internet world in a bigger way....
10 Most Amazing Facts About 3D Printing Technology
3D printing technology is advancing fast and is becoming an integral part of mainstream technologies in the society....
10 Amazing Robots Transforming Medical World!
Here we will talk about 10 most useful medical robots which have huge potential to transform the healthcare sector....
7 Best Tools To Ensure Browser Security
Here is the list of 7 such browser security tools which you may find useful....
10 Best VPN Service Providers To Ensure Online Privacy
If you are using your home Internet or public Wi-Fi, VPN providers will ensure best security features and privacy guarantees....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions