EFY Times  
Friday, October 31, 2014

 
GO
 
 

Shemaroo Launches 3D CGI Animation Film On Online Platform
 
Home >> Infotech >> Trends
 
Shemaroo Launches 3D CGI Animation Film On Online Platform  
 
   
Rate this news:  (0 Votes)
Thursday, October 20, 2011 Shemaroo Entertainment Ltd., an established integrated media content house in India synonymous with quality entertainment, is opening a new chapter in the fast growing Indian entertainment business by releasing its newest 3D CGI animation film ‘Super K’ on the Online platform first. This pioneering initiative by Shemaroo is expected to give a fresh lease of life to kids animation film makers, who were finding it difficult to survive in India due to lack of requisite support from film exhibitors, distributors and advertisers-sponsors.





India is a young nation with over 64% of its citizens below the age of 34 years with literacy rate of around 80% amongst the age group of 15-24 years. (Source: IAMAI – 2010). With 81 million internet users and 548.7 million active mobile phone users, the internet has had a magical effect on consumers’ viewing habits and the proliferation of devices has altered their media and entertainment consumption behavior. While the traditional media offered passive consumption, new media facilitates interactivity, accessibility and availability. A key aspect of new media is the shift in focus from functional innovation to humanization of technology, bringing the ability to connect with consumers in more meaningful ways. (Source: FICCI- KPMG Report 2011).

Conceptualised, and produced by Smita Maroo, directed by Vijay Bhanushali, the super hero animation film and Shemaroo’s first home production, ‘Super K’, will be easily available and accessible anywhere and to anyone who has Internet connection and access. The unique film will be released on online platforms in the month of November in two languages (English and Hindi), which will make it the biggest release ever for any animation film in India.

It is expected that 3G will bring in lot of services and revenues for the entire ecosystem. 3G is expected to bring in high quality voice as well as high speed data and video services, all three being key components of future Mobile VAS. Services such as video telephony, mobile TV, video on demand will be offered relatively in short span of time (Source: IAMAI – 2010). Traditionally, speed has been considered as limiting factor in growth of value added services. The ongoing roll-out of 3G and BWA services could potentially address this gap. According to KPMG Consumer and Convergence Survey IV, August 2010, propensity to buy mobile content is highest amongst Indians when compared with consumers in G7 countries and BRIC average. Multilingual content, application support around languages, killer applications and readiness of handsets; could drive over Rs. 55,000 crores of VAS revenue by 2015.

The cost of network access and handsets is falling, penetration of wireless networks is increasing and India’s young population is demonstrating a huge appetite for digital content. With a rapidly expanding new media universe, companies like Shemaroo Entertainment Ltd. are recognizing that new media technologies offer better engagement with consumers, and are increasing their investment in this space.

Talking about her most ambitious and pioneering venture, the multi-faceted Smita Maroo, Head-Animation Business, Shemaroo Entertainment Limited, says, “The online release of ‘Super K’ is the first-of-its-kind in the Indian entertainment business and a breakaway concept away from the confines of theatrical releases. Children’s films are rare in themselves but empowering and allowing parents and kids to watch ‘Super K’ in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to peoples’ doorsteps. ‘Super K’ will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media.”

The 95 minutes full length 3D CGI animated feature film ‘Super K’ is a superhero film that will entertain the entire family. Unlike most superheroes, who are born, ‘Super K’ is created and a goof-up causes him to turn out to be a freak unable to control his powers. As Badmess along with the evil Dr. Ozox plans to take over Dreamzone, ‘Super K’ has to team up with his friends and also learn to control his powers. The story of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. Its website is www.superkloud.com and the film will be promoted extensively and aggressively through the internet and social digital media including Facebook, Youtube and Twitter amongst others.

Over the years, Shemaroo Entertainment Limited has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television, mobile and digital platforms. It is continuing the expansion into new media platforms with interesting content. Further, it has produced award winning animation films like Bal Ganesh, Bal Ganesh 2, and Ghatothkach based on Indian mythological characters. Ghatothkach was one of the first Indian animation film to be released in 7 languages and was screened at Cannes Film Festival 2007.

Shemaroo understands both the big screen format, movie business and animation. It has a better synergy to get a product out in the market. Its aim is to get good and interesting stories out there. Animation in India is very new, not more than a dozen feature length products have been released. The fact that more movies are coming out does not lead to competition. In fact, it's good that the audience is getting a chance to sample and start showing preferences for stories. Rather, animation films are competing against the live action medium. As far as India is concerned, there is so much demand for good content. The storytelling ability exists. It's just a learning curve for everyone to reach to the audience, to understand what the kids or the theatrical audience wants. Once that happens, you will get to see many more good films. As animation has just started, so mythological is the flavour of the season. It takes a long time to market an animation film. With the mythological genre, the audience is already aware of the characters so the battle is half won.

Shemaroo's next strategy in animation - since it is a content house and understand the movie business - is to get as many good products out in the market. “We understand animation creation marketing and distribution. As far as India is concerned, there is so much demand for good content. The storytelling ability and international quality production capabilities exist. The challenge is only to bridge the distribution gaps to reach the target animation consuming audience, the kids and families. Once that happens, you will get to see many more good films. In line with this strategy, we have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume,” says Maroo.

For all the hype surrounding new media, few companies have figured out how to profit from their initial forays into the arena. From running a social media website to publishing a traditional print newspaper online, every company needs to turn the corner from investing in digital businesses to profiting from them. Companies can monetize their offerings through advertising and subscription-based models. New Media has two major sub-segments at present, which are highlighted below: 1. Mobile Value Added Services (MVAS) 2. Internet enabled. (Source: FICCI- KPMG Report 2011). Shemaroo Entertainment is also an eminent player in the same space.



Print Email Post Comment 
(Total Views: 2656)
 
Share

 
 
Infotech News
   
Bangalore City Is India's First Wi-Fi Connected Railway Station!
Panasonic Introduces Android Based Toughpad FZ-B2 Tablet
HP Introduces Sprout, An All-In-One PC With Projector and 3D Scanner
OSI Days 2014 Calls CIOs And IT Heads To Share Their Success Stories Of Open Source Deployments
10 Tips For Developers To Speed Up Websites
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Canonical Releases Ubuntu 14.10!
Wipro To Hire 10,000 People For Open Source Program! Apply Here...
Top 10 Programmers Of All Time!
MongoDB Recognized As The Only “Challenger” In The Gartner 2014 Magic Quadrant For Operational Database Management Systems
Ebola Virus Reaches Internet World In Form Of Cyber Attacks!
Android KitKat Vs Lollipop: Here's The Difference!
Samsung Launches Galaxy Mega 2 Smartphone In India
Diwali Disocunt Offer On 10 Smartphones From Top Brands
Innovation Direct At Forefront Of Marketing Efforts For Ferris Emergency App Invention
TCS Focusing On Softskills Development Of Employees
Must-Follow Tips While Buying Online!
Know The 10 Possibilities In The Future Programming World
New White Paper From Boyd Corporation Discusses Noise And Vibration Analysis And Control
ASSET InterTech And Mentor Graphics IJTAG Interoperability Empowers Two-Way Validation Flow Between Chips And Boards
Google's New Inbox Enriches Email Experience
10 Best Mobile App Analytics Platforms
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
10 Tips For Developers To Speed Up Websites
The easiest way is to reduce HTTP requests, which can be done through front-end development....
Top 10 Free Rich Text Editors For Developers
There are tons of rich text editors available on Internet but you need to find out the best ones to improve your development skills....
10 Best Tools For Creating And Prototyping Mobile Apps
Here we'll provide a list of 10 best available resources to help you in creating websites, web apps and mobile apps which can be used for prototyping ...
10 Hottest Skills An IT Professional Requires In This Demanding Market
With the fastest growing IT industry, required IT skills are also growing at the fastest possible way. Take a look at the top 10 list here....
8 Best Markdown Editors With Support To Google Drive, Dropbox
The likes of Google Drive always don't support Markdown documents which causes huge pain for the users but thanks to those tools which come in to fill...
Boost Security Of Your WiFi Network With Kali Linux: Learn Three Major Steps
Its toolkit allows you to crack Wi-Fi passwords, create false networks and detect vulnerabilities. ...
10 Best Mobile App Analytics Platforms
These tools will tell you how to measure the basics like installs, rankings, revenues, purchases and competitor rankings and how to deal with issues ...
Know The 10 Possibilities In The Future Programming World
The coming years of programming hold several predictions and you should be well aware about how the world of technology is likely to evolve in next fi...
Top 10 Programmers Of All Time!
Here we will recall 10 greatest programmers of all time and their immense contribution....
Top 8 Books On Hadoop Technology
Let's discuss 8 best books to learn Hadoop and how to get started with it....
20 Tools And Resources For Building And Testing Regular Expressions
Here we'll provide a list of 20 best tools and resources which will help you in writing regular expressions in a more streamlined way....
10 Scariest Hacking Incidents In The World!
A detailed report about the scariest side of hacking was recently released by WebHostingBuzz which gives us a list 10 scariest hacks and also possibi...
8 Best SVG Tools For Web Developers
There are some useful SVG tools which will of great help for any aspiring SVG developer. Take a look at the 8 best ones....
Top 8 Resources To Get Started With Go Programming Language
Go is a very well-structured language which has a syntax like the C language and it's very easy to learn....
Top 10 Big Data Technologies Of Present Times
Over last few years Big Data technologies are getting due attention and there are several trends and innovations in this space in recent times....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions