Ambitious campaign indeed. I guess LG is going after the position of Worlds biggest TV manufacturer. They might reach it too as Ive seen their new models with the thin bezel and everything and they are pretty cool.
Interesting. Read a somewhat related article not too long ago about LG winning an Edison Award for their Cinema 3D TV. For those not in the know the Edison Award is an award that recognize companies at the forefront of product development innovation and business excellence in the global marketplace and inspire further innovation among todays development teams researchers designers and entrepreneurs.