EFY Times  
Monday, July 06, 2015

 
GO
 
 
Records Setting By STMicro
 
Home >> Electronics >> Interviews
 
 
"We Need To Provide Complete Solutions, Not Just Products"

2010 was a year of records setting for STMicroelectronics. The company clocked revenues of $10.35 billion--the highest annual sales in its history. It was also a great year for the full range of its 'sense and power' portfolio (advanced analogue and MEMS, as well as microcontrollers and automotive applications).

Carlo Bozotti, president and chief executive officer of STMicroelectronics, was recently in India at the Greater Noida campus of the company to share the achievements. On the occasion, he spoke to Uma Bansal, executive editor at EFY, on semiconductor industry trends and ST's contribution. Excerpts...


Semiconductors are today at the heart of many exciting applications. What applications do you see as the most promising?
We are targeting four major application areas: smart consumer devices (portable devices, home appliances, tablets to HDTV, etc), energy management and saving, healthcare and wellness, and trust and data security.

What are the key technology trends driving the semiconductor space globally?
From silicon technology point of view, there are two major blocks. One is continuation of Moore's law. It's basically doubling the number of transistors per square millimeter every 18 months. This is still valid for all the VLSI technologies, and continues to be a strong and very important driver. Then there is the second block of technologies which we define as 'more than Moore'. Here the evolution is not just in terms of the number of transistors or other things on the chip area but in terms of special functionalities like micro-machinery techniques and smart power techniques for power products, new materials like silicon carbide (SiC) and gallium nitride (GaN), or 3D integration.

Around these two blocks of technologies is the application aspect. An important trend we see today is that for more and more applications, we need to provide our customers complete solutions, not just products.

For portable devices, power consumption is very important. What's the industry doing to reduce power consumption by chips?
We are continuously innovating in terms of technology to reduce the consumption of power in silicon and new materials like SiC. Also, there is a continuous drive to improve the topology or configuration of power applications to consume less energy. And then there is the trend to exploit fusion of alternative energies. Take solar energy, for instance.

We have developed a micro inverter for solar cell solutions that is particularly intended to optimise the power efficiency of solar cells. In this frame, we have developed a single-chip solution that is kind of power tracking solution to really optimize the efficiency at the level of one cell, excluding areas of the cell that aren't well exposed to the sun, for instance, and boosting of the rest.

There are many things that you can do; for instance, in automotives, to start and stop, or vice versa in the city. It happened to me when I was in the gulf a few days ago. A car automatically stopped on approaching the traffic light. This is another example of fuel consumption reduction.

Coming to ST, how much you value innovation while designing?
We have taken many initiatives at ST to boost innovation. For instance, we have a specific organisation that we call Advanced System Technology that works on future trends just to explore new opportunities and new ideas for innovation. Every year, we meet with the council of well-known professors from universities to benchmark what we do. We have innovation circles in many sites where we operate to boost innovation. We have a corporate initiative called cross-functional initiative that we define as R&D excellence. his cross-functioning initiative again is to boost the effectiveness of what we do in R&D and herefore to boost innovation. The objective is to be more innovative nd drive radical innovation.

How important is it for you to have design centre in India?
The quantity of what we do here is as important as the uality of what we do here. Here the market is becoming very significant and therefore we need to be present developing roducts for the Indian market also. e have 2200 people in our Greater Noida and Bengaluru centres. And I think we are one of the biggest in the semiconductor arena in India. We are working on many important programmes not only for digital consumer and computer peripheral applications but also for automotives where we are working on advanced 32nm technology line powertrain. We are working on powertrain, entertainment and navigation chips. ST India contributes 15 to 20 per cent of the overall design portfolio of the company.

What are the three key areas of growth here?
The three key areas of growth are digital consumers (combination of set-top box and digital TV), power (lighting and electronic metering), and security (identification and trust using secure microcontrollers, smart cards, ID cards, etc).

What is your strategy to win the market share?
The strategy is to focus on the four application areas that I described earlier. Today, I think we are No. 3 and by focusing on these areas, we can become No. 1.

We have five product lines: platforms for cellphones, ASICs, microcontrollers, analogue and MEMS, and also power products.

Now that there is greater focus on green design, what green solutions do you have?
Everything that we do in the area of alternative energy is very, very green. Not only is it green, but we are contributing to make the green 'greener'. The solar cell is already green, but we have developed our solutions to make the solar cell more efficient.

What advantages does ST enjoy over other semiconductor companies in India?
Well, first of all, our range of technologies and products is very broad. We serve all the semiconductor markets, with two exceptions--one is flash memory and DRAM and the second is the microprocessor for the PC motherboard. In India, there is no real business on PC motherboard. So all that we do fits very well with the requirements of our Indian customers.

With the vast portfolio of our products, we can address a number of applications that are expanding very rapidly. Also, the 2200-strong staff is a massive presence that we have developed year after year. There are very few companies with this size of investment and R&D in India.

Your key priorities this year?
First, we will continue to expand and grow our customer base, with additional focus on Asia overall.

Second, a focused but significant capital investment in capacity for MEMS, in smart applications for the automotive field and in the U8500 smartphone platforms.

Third, after the completion of their restructuring, 2011 will be the year of ST-Ericsson's transition, when the transformed, new product portfolio will start ramping from the second half of this year.

Fourth, we want to achieve breakthroughs with a number of new, innovative products, including system-on-chips for 3D and connected TVs; microcontrollers based on the Power PC architecture for automotive applications; twin MEMS (combining gyroscopes and accelerometers either in a package or with innovative solutions); new MEMS families like active microphones and pressure sensors; advanced analogue products; and the U8500 smartphone, tablet and thin modem platforms coming from ST-Ericsson.

 
 
Rate this news:  (0 Votes)

Print Email Post Comment 
(Total Views: 5710)
Share
 
 
 
Electronics News
   
Undo Software Signs FTD Infocom As Indian Distribution Partner
Gartner Says Worldwide IT Spending To Decline 5.5 Per Cent In 2015
Leading Japanese Electronics Publication Semiconductor Industry News Names Cypress's USB Type-C Controller Semiconductor Of The Year
Marvell's Internet Of Things Platform Selected By iHome
ViaSat Broadens Government Security Portfolio; Adds New Cybersecurity Services And Products
 
Most popular
 

Daily

Weekly

Microsoft Launches iPad Version Of Sway
Independent Research Firm Cites hybris As A Leader In B2B Commerce Suites Report
Microsoft Launches iPad Version Of Sway
iPhone 4S Gets A major Price Cut; Available For Rs 9999
6 Top Selling Smartphones You Can Buy At Discount Price!
Introducing Gello: An Open Source Chromium Browser For Android By CyanogenMod
iBall Introduces India's Cheapest Phone With Rotating Camera
Indians Spend 47% Of Time On Communication Applications
Indian Software Market Back On Growth Track; Shows Consistent Growth
Your Next iPhone Could Be Buttonless!
SpiceJet Mobile App Arrives For Android And iOS!
Now, Recharge Airtel Night Packs Through Airtel Portal
Introducing The Pride Study; An App To Address LGBT Health Issues
New Ink For Electronic Apparel Invented
Xiaomi Redmi Note 4G Gets Heavy Discount; Now Available For Rs 7999
Huawei MediaPad M2 Official; Comes With Octa-Core CPU!
5 Highest-Paying IT Security Jobs
 
   

Overall

Features
5 Highest-Paying IT Security Jobs
Security plays a key role in a company's success, there is a high demand for professionals with security skills!...
Top 8 Free Adobe Photoshop Extensions
Photoshop extensions add even more useful features to the software....
6 Top Selling Smartphones You Can Buy At Discount Price!
E-commerce stores are running attractive discounts and exchange offers on top selling smartphones in India!...
6 Google Apps Features That You Probably Didn't Know
Google apps has plenty of useful features to ease your business communication....
5 Tricks For Effective Email Marketing Campaign
Email marketing has been very effective in the growth of e-commerce business....
Top 10 Free Bootstrap Templates
You can use readily available Bootstrap HTML templates to quickly develop your website...
Top 4 Latest News Apps
The news app launched in last month changed everything for readers!...
7 Awesome Yet, Free Tools For Your Startup
Building a start-up can be hard but, you can use free tools to simplify the starting...
Top 5 Powerful Mini PCs That You Can Buy Today!
Pocket size Mini PCs save lot of space and power...
5 Things Successful People Practice Everyday
Success doesn't come overnight, you have to change your habits and style of work to get success....
Top 7 Smartphones Recently Launched !
Chinese manufacturer, Gionee launched two flagship devices this week...
4 Examples That Prove Technology Has Gone Too Far
Today, we are facing greater and terrifying implications of rapidly advancing technology than ever before.We must know when to draw the line...
7 iOS 9 Features That Apple Copied From Android
Some of the new features in iOS 9 are actually quite old to Android users...
How Much Will Windows 10 Cost?
Find out how much Microsoft will charge users who are not qualified for the free upgrade...
5 Barriers To Overcome While Learning to Code
You can get ample of benefits once you overcome these common learning barriers...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions