EFY Times  
Sunday, November 23, 2014

 
GO
 
 
Records Setting By STMicro
 
Home >> Electronics >> Interviews
 
 
"We Need To Provide Complete Solutions, Not Just Products"

2010 was a year of records setting for STMicroelectronics. The company clocked revenues of $10.35 billion--the highest annual sales in its history. It was also a great year for the full range of its 'sense and power' portfolio (advanced analogue and MEMS, as well as microcontrollers and automotive applications).

Carlo Bozotti, president and chief executive officer of STMicroelectronics, was recently in India at the Greater Noida campus of the company to share the achievements. On the occasion, he spoke to Uma Bansal, executive editor at EFY, on semiconductor industry trends and ST's contribution. Excerpts...


Semiconductors are today at the heart of many exciting applications. What applications do you see as the most promising?
We are targeting four major application areas: smart consumer devices (portable devices, home appliances, tablets to HDTV, etc), energy management and saving, healthcare and wellness, and trust and data security.

What are the key technology trends driving the semiconductor space globally?
From silicon technology point of view, there are two major blocks. One is continuation of Moore's law. It's basically doubling the number of transistors per square millimeter every 18 months. This is still valid for all the VLSI technologies, and continues to be a strong and very important driver. Then there is the second block of technologies which we define as 'more than Moore'. Here the evolution is not just in terms of the number of transistors or other things on the chip area but in terms of special functionalities like micro-machinery techniques and smart power techniques for power products, new materials like silicon carbide (SiC) and gallium nitride (GaN), or 3D integration.

Around these two blocks of technologies is the application aspect. An important trend we see today is that for more and more applications, we need to provide our customers complete solutions, not just products.

For portable devices, power consumption is very important. What's the industry doing to reduce power consumption by chips?
We are continuously innovating in terms of technology to reduce the consumption of power in silicon and new materials like SiC. Also, there is a continuous drive to improve the topology or configuration of power applications to consume less energy. And then there is the trend to exploit fusion of alternative energies. Take solar energy, for instance.

We have developed a micro inverter for solar cell solutions that is particularly intended to optimise the power efficiency of solar cells. In this frame, we have developed a single-chip solution that is kind of power tracking solution to really optimize the efficiency at the level of one cell, excluding areas of the cell that aren't well exposed to the sun, for instance, and boosting of the rest.

There are many things that you can do; for instance, in automotives, to start and stop, or vice versa in the city. It happened to me when I was in the gulf a few days ago. A car automatically stopped on approaching the traffic light. This is another example of fuel consumption reduction.

Coming to ST, how much you value innovation while designing?
We have taken many initiatives at ST to boost innovation. For instance, we have a specific organisation that we call Advanced System Technology that works on future trends just to explore new opportunities and new ideas for innovation. Every year, we meet with the council of well-known professors from universities to benchmark what we do. We have innovation circles in many sites where we operate to boost innovation. We have a corporate initiative called cross-functional initiative that we define as R&D excellence. his cross-functioning initiative again is to boost the effectiveness of what we do in R&D and herefore to boost innovation. The objective is to be more innovative nd drive radical innovation.

How important is it for you to have design centre in India?
The quantity of what we do here is as important as the uality of what we do here. Here the market is becoming very significant and therefore we need to be present developing roducts for the Indian market also. e have 2200 people in our Greater Noida and Bengaluru centres. And I think we are one of the biggest in the semiconductor arena in India. We are working on many important programmes not only for digital consumer and computer peripheral applications but also for automotives where we are working on advanced 32nm technology line powertrain. We are working on powertrain, entertainment and navigation chips. ST India contributes 15 to 20 per cent of the overall design portfolio of the company.

What are the three key areas of growth here?
The three key areas of growth are digital consumers (combination of set-top box and digital TV), power (lighting and electronic metering), and security (identification and trust using secure microcontrollers, smart cards, ID cards, etc).

What is your strategy to win the market share?
The strategy is to focus on the four application areas that I described earlier. Today, I think we are No. 3 and by focusing on these areas, we can become No. 1.

We have five product lines: platforms for cellphones, ASICs, microcontrollers, analogue and MEMS, and also power products.

Now that there is greater focus on green design, what green solutions do you have?
Everything that we do in the area of alternative energy is very, very green. Not only is it green, but we are contributing to make the green 'greener'. The solar cell is already green, but we have developed our solutions to make the solar cell more efficient.

What advantages does ST enjoy over other semiconductor companies in India?
Well, first of all, our range of technologies and products is very broad. We serve all the semiconductor markets, with two exceptions--one is flash memory and DRAM and the second is the microprocessor for the PC motherboard. In India, there is no real business on PC motherboard. So all that we do fits very well with the requirements of our Indian customers.

With the vast portfolio of our products, we can address a number of applications that are expanding very rapidly. Also, the 2200-strong staff is a massive presence that we have developed year after year. There are very few companies with this size of investment and R&D in India.

Your key priorities this year?
First, we will continue to expand and grow our customer base, with additional focus on Asia overall.

Second, a focused but significant capital investment in capacity for MEMS, in smart applications for the automotive field and in the U8500 smartphone platforms.

Third, after the completion of their restructuring, 2011 will be the year of ST-Ericsson's transition, when the transformed, new product portfolio will start ramping from the second half of this year.

Fourth, we want to achieve breakthroughs with a number of new, innovative products, including system-on-chips for 3D and connected TVs; microcontrollers based on the Power PC architecture for automotive applications; twin MEMS (combining gyroscopes and accelerometers either in a package or with innovative solutions); new MEMS families like active microphones and pressure sensors; advanced analogue products; and the U8500 smartphone, tablet and thin modem platforms coming from ST-Ericsson.

 
 
Rate this news:  (0 Votes)

Print Email Post Comment 
(Total Views: 5428)
Share
 
 
 
Electronics News
   
Slacker Radio Expands To Toyota And Lexus With New Custom App
GameStop Reports Third Quarter 2014 Results
Mentor Graphics Reports Fiscal Third Quarter Results
ESI Announces New Board Roles
Electronic Recyclers International Teams With LG Electronics USA For 2014 Hawaiian Free E-Waste Recycling Event
 
Most popular
 

Daily

The Advantages Of Managing An Organization With Cloud Business Process Management (BPM)
ABOVE Develops Deepak Chopra ‘Non-Local’ Meditation App DTS
MotionElements Sponsors Japan Post Production Conference In Conjunction With Inter BEE 2014
Elitecore Wins Deloitte Technology Fast 50 Award
Square Replaces The Cash Register With Free Software To Empower The World's Entrepreneurs
Tyto Announces Latest Version Of Sahi Pro Software
SkyVision Provides Cable & Wireless Seychelles With State-Of-The-Art IP Trunking And Managed Private Network Solution
SanDisk Co-Founder And Retired CEO Receives United States’ Highest Honor For Scientific Achievement And Innovation At White House Ceremony
RFMW Offers 20dB Ku-Band SMT Directional Coupler
Top 5 Hot Tech Deals This Week For You! Grab The Offers Now
 
   

Weekly

8 Killer Tools To Make Your App Development Experience Best Ever!
Know 7 Best Ways To Land A Job Opportunity At A Coding Contest
10 Best JavaScript Libraries For Building Charts And Graphs
15 Amazing Open Source Alternatives For Expensive Software
A Guide For Beginners, Planning To Start First Electronics Project
5 Reasons Why Fedora 21 Is So Keenly Awaited!
Here Comes A New Software To Detect And Auto-Repair Any Malware Damage
Microsoft Announces Shut-Down Of Windows Server 2003 By July 2015
Oracle Advances Data Integration Portfolio With Major Enhancements To Oracle GoldenGate 12c
Microsoft Leapfrogs Exxon To Become World’s Second Most Valuable Company
8 Must-Know Email Security Tips
Now An App Is Here To Tell You Why A Call Has Been Made!
Dell Introduces Voice-Enabled Venue 7 and Venue 8 Tablets In India
7 Tips To Make Your Online Search Experience Better
10 Cool Raspberry Pi Projects You Can Involve With!
Swipe 'Ultimate' Tablet-Cum-Laptop Hybrid With Windows 8.1 Unveiled!
 
   

Overall

Features
8 Most Useful Ajax And PHP Based Webmail Clients
These clients offer excellent user interface and sophisticated privacy protection and it allows users view HTML formatted email messages easily....
7 Best Free Archive Managers For Linux
Here we have compiled a list of seven best archive managers which can be used on daily basis....
8 Cyber-Crime Predictions For The Year To Come – 2015
So let's take a look at what are the most critical trends for 2015 when it comes to cyber-security....
12 Major Applications To Be Shipped With Linux Mint 17.1 “Rebecca” Cinnamon
Let's have a look at 12 major applications integrated in the Cinnamon version of Mint 17.1 Rebecca....
8 Killer Music Streaming Clients For Linux Users
If you are both a lover of Linux and music, you must be aware of the best music streaming services on the Linux platform....
10 Cool Raspberry Pi Projects You Can Involve With!
Here we will list down what are the 10 best Raspberry Pi projects which you can involve with....
15 Amazing Open Source Alternatives For Expensive Software
We have a list of fifteen open source applications, for enterprises, small businesses as well as average users....
7 Most Useful Debian Goodies For Debian/Ubuntu Administrators And Users
There are some commands which will let you know which packages are occupying most disk space on your system or to get your hands upon the most recent ...
A Guide For Beginners, Planning To Start First Electronics Project
Take a look at what are most required to begin your first electronics project....
Learn The Best Ways To Scan And Delete Duplicate Files On Your Linux System
Duplicate files consume the maximum portion of the disk space and if a similar file is located in two different locations, then a symbolic link or a h...
5 Reasons Why Fedora 21 Is So Keenly Awaited!
So why are we waiting so eagerly for Fedora 21? Let's take a look at five reasons behind the excitement factor....
8 Must-Know Email Security Tips
We have eight tips for you to keep your email secure, and to follow these tips, you don't need to be tech-savvy. ...
Learn The Steps To Launch Minecraft On Your Linux System
You first need to get your Linux system ready to install Minecraft and the process remains almost same for all the Linux distributions....
10 Best JavaScript Libraries For Building Charts And Graphs
Most of these libraries are free and open source, but if you require some additional features, then there are paid versions too....
8 Killer Tools To Make Your App Development Experience Best Ever!
We have listed here eight most cutting-edge and coolest tools for app developers which will definitely improve your experience of mobile app creations...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions