EFY Times  
Sunday, August 30, 2015

 
GO
 
 
ICICIdirect Launches Social Media Campaign To Educate Netizens On Attaining Their Financial Goals
 
Home >> Infotech >> Trends                                                                                PRESS RELEASE
 
ICICIdirect Launches Social Media Campaign To Educate Netizens On Attaining Their Financial Goals  
 
   
Rate this news:  (0 Votes)
Friday, February 08, 2013 ICICI Securities today launched a social media campaign for its portal ICICIdirect.com, to educate netizens on attainting their financial goals through a fun and interactive mode.






Using the three most popular social media platforms – YouTube, Twitter and Facebook, ICICIdirect aims to increase its ability to reach and engage with its growing audience of followers interested in investor education and learning more about meeting their financial goals. (Youtube link - http://www.youtube.com/user/icicisecuritiesltd, Facebook link - http://www.facebook.com/idirectmoneymanager, Twitter - https://twitter.com/gyaanomobo)

The unique feature about the campaign is that financial wisdom is imparted in a fun and interactive manner. Special animated characters “GYANO”, the magician and “MOBO”, the money boss have been created to interpret financial jargons and resolve complicated solutions through friendly suggestions. The highlight of this platform is the game, “Virtual Stocks”, where Facebook visitors, who like the page can experiment, experience and learn stock market during LIVE trading hours in a safe environment, thereby eliminating all possibilities of monetary loss.

The new initiative also gives an investment tool to every individual so as to plan their finances as per their needs and requirements.

“Today social media is a very influential medium especially with the youth. Hence we decided to embrace this platform to create a more personalised relation as well as provide a fun and interactive way to learn about personal finance as well as equity markets,” said Mr Vineet Arora, Executive Vice President and Head – Product Distribution, ICICI Securities Ltd. He further added, “We believe that this format will encourage a systematic thinking towards goal based investments and Virtual Stocks will help investors overcome their fear and understand the stock market better.”

ICICIdirect tops the list in the investment segment Google searches according to a recent report by Google search trends in India and an independent research report conducted by TNS Australia on the influence of Internet on the purchase decision of financial products by Indian Internet users.

Over the past few years, ICICIdirect has been focusing on investor education. ICICIdirect Centre for Financial Learning is an initiative of ICICI Securities set up with an objective of simplifying financial knowledge and increasing financial literacy amongst prospective or experienced investors & knowledge seekers. ICICIdirect conducts training programs in over 45 cities across the country to empower retail investors to take informed decisions on their investments through the ICICIdirect Centre for Financial Learning.

ICICIdirect produces a number of financial educational resources for both its 2.5 mn customers as well as general public. One can now access many of these educational resources by simply following ICICIdirect on Facebook or Twitter or YouTube.

ICICIdirect has been the recipient of several awards, most noteworthy being –the 'BSE IPF D&B Equity Broking Awards 2012' , the Outlook Money ' Best e- Brokerage Award' for seven years in a row and recently the 'Stock Broker of the Year' award at the Money Today FPCIL Awards 2012.



Print Email Post Comment 
(Total Views: 905)
 
Share

 
 
Infotech News
   
Swipe Your Finger To Unlock A Smartphone
Verical.com Doubles Stock As Site Redesign Progresses
4G and 5G Smartphones With 10x Improved Performance
A10 Networks Selected By Fujitsu Asia For High-Performance Cloud Load-Balancing Service
Intel India Accelerates Innovation In India By Opening Intel India Maker Lab And Intel India Maker Showcase In Its Bengaluru Campus
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Altia Systems Demonstrates One Click Video Collaboration With PanaCast Plugin For Intel Unite
Intel India Accelerates Innovation In India By Opening Intel India Maker Lab And Intel India Maker Showcase In Its Bengaluru Campus
New Server Set-Top Box Under The General Satellite Brand To Increase The Number Of Mobile TV Viewers
Aura Light International, Bajaj Electricals Ltd, And Cree Win SEAD Global Efficiency Medals For Energy Efficiency
Order The Samsung Galaxy Tab S2 Tablet From AT&T On Sept. 4
Tuxera AllConnect Now Supports Roku
Logitech G Introduces New Gaming Headphones
Corsair Gaming Launches Team Dignitas Edition Mouse And Mousepad
Windows 10 - A Good Reason To Move To Ubuntu: Canonical
Turtle Beach Corporation Announces HyperSound Clear Distribution Partnership With Battery Benelux
 
   

Weekly

Google Challenged By An Indian-Origin Teenager
Now Water Your Lawn Using Raspberry Pi
Top Five File Managers For Linux
Top 4 Command Line Based Email Clients
Chinese Hackers To Attack India
Would You Design A Hydrogen Fuel Cell Into Your Device?
Download Mozilla's Open Source Furniture To Furnish Your Office At Low Cost
Speech System Used By Stephen Hawking Is Now Open To All
Scientific Linux 6.7 Now Available For Download
IBM Adds Java To Bluemix For Open Source Agility
Share Your Contact With Just A Tap Using Knock Knock
Google-Twitter Deal Rolls Out On Desktop
Top 5 Free Ebooks, Movies And Audio Books For Your iPad And Kindle!
Google Photos Rolls Out New Feature To Bring Back Past Memories
Microsoft Launches Beta Cortana App For Android
Latest Microcontrollers Released In The Last 12 Months
 
   

Overall

Features
Top Four Markup Languages
Formatting and publishing documentation is a crucial part of programmer's life. Markup languages simplify this task....
Top Five File Managers For Linux
File management programs streamline and simplify the process on your computer....
Now Water Your Lawn Using Raspberry Pi
An open source enthusiast, Robert Booth has developed a prototype of lawn watering system....
Download Mozilla's Open Source Furniture To Furnish Your Office At Low Cost
Mozilla and Nosigner are enabling inexpensive office furniture with open source schematic....
Top 5 Free Ebooks, Movies And Audio Books For Your iPad And Kindle!
Here is a list of best free books, movies and audio books from OpenCulture!...
Chinese Hackers To Attack India
A sophisticated cyber espionage group from China is working day and night to steal sensitive diplomatic information....
Speech System Used By Stephen Hawking Is Now Open To All
Intel has released the open source code of the speech system it developed for Stephen Hawking....
Top 4 Command Line Based Email Clients
Once you master one of these clients, you may not want to go back to GUI based clients....
Five Big Data Projects To Watch Out For!
Here are five important Open Source Big Data projects that you may not know about....
Top Five Community Tools
Top-notch tools can help in growth and maintenance of communities that make real difference....
Top Five Open Source E-Commerce Platforms
Establishing online presence of your business is very simple with these platforms....
Five Things You Need To Know About BLE
Bluetooth Low Energy (BLE) Technology is set to improve the lifestyle of consumers....
LibreOffice 5.0 Brings Major Performance Changes
LibreOffice 5.0 proves to be the best free alternative to Microsoft Office. ...
Five Must-Have Apps For Chromebook
You can also install and use these apps on Chrome browser on any OS....
Top Five Linux Based Mobile Operating Systems
Open source operating systems are ruling the computing world. ...
 
  View All
Dialogue
 
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions