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Catalyzing The IT-BPM Industry 2020: Narayana Murthy Committee Re-articulates Vision For Industry And NASSCOM
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Catalyzing The IT-BPM Industry 2020: Narayana Murthy Committee Re-articulates Vision For Industry And NASSCOM  
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Monday, March 04, 2013 The Indian IT-BPM industry in the past twenty years has proved to be one of the most significant growth drivers for India; with revenues growing from 100 million USD in 1992 to 108 billion USD in 2012. In this journey, NASSCOM has played a pivotal role as a trusted catalyst and a credible voice addressing important issues for the industry. The industry continues to grow exponentially and has a vision and aspiration to aggregate revenues of USD 300 billion by 2020.

Committee members • Chairman: NR Narayana Murthy • Convener: Krishnakumar Natarajan • Members: o Rajan Anandan o Ganesh Lakshminarayanan o Ashank Desai o Pramod Bhasin o Som Mittal In order to achieve this milestone, NASSCOM in July 2012 set up an independent Expert Committee chaired by N.R. Narayana Murthy to address the key needs of the industry in order to help realize the Vision 2020.

The findings and recommendations were shared today at a press meet in Bangalore by N. R. Narayana Murthy, Chairperson of the Committee in the presence of N. Chandrasekaran, Chairman, NASSCOM; KK Natarajan, Vice-Chairman, NASSCOM and Som Mittal, President, NASSCOM.

IT and IT Enabled Products and Services Industry in India: 2020* IT Services USD 80 bln BPM USD 45 bln ER&D USD 40 bln GICs USD 28 bln Software Products USD 10 bln Domestic Market USD 75 bln Internet & Mobile USD 100 bln *Potential size is covered across multiple segments above The report addresses the growth opportunity for the industry by size and potential as well as the key enablers for NASSCOM to partner with the industry in building the future growth opportunities.

Speaking on this occasion, Mr. N. R. Narayana Murthy, Chairperson of the Committee said “It is our collective vision to help the IT/IT-enabled products and services industry in India to be a trustworthy, respected, innovative, and society-friendly industry in the world. Through this report we have been able to chart out a roadmap for ourselves that would help us realise this vision; by not only identifying the distinct priority areas but putting together focused deliverables for each of those priority areas”.

“NASSCOM has been a futuristic institution that has consistently evolved itself. It continues to do an excellent job in building a strong brand in India, for India and has been able to achieve global recognition for the IT industry. We feel this is the right time to build the future building blocks for NASSCOM since it will play an even larger role in leveraging new opportunities, global branding, drive thought leadership and help set global standards and policies for the industry”, said Mr. N. Chandrasekaran, Chairman, NASSCOM.

Seven pivotal initiatives have been highlighted in the report that will enable NASSCOM in achieving the 2020 vision for the industry. These include:-

· Expand focus on industry segments based on size and potential

o Potential : Internet & Mobile (content and commerce); Software Products; Domestic market

o Size: IT Services, BPM, ER&D, GICs

o Industry led Vertical Councils to shape agenda; Integrate with Executive Council

· Help develop capabilities in next generation technologies and platforms in partnership with the industry

o NASSCOM to set up five centres of excellence in five years

o Potential areas – Software engineering, Emerging Technologies, Vertical solutions, E-commerce, Service Excellence, Governance

· Position India as an innovative solution provider and destination of choice

o International events, research, case studies

o Partnerships to increase industry collaboration; Workshops enabling an innovation culture

· Build new markets and customer segments

o Expand market access through country specific initiatives; Country Councils– 7 key markets; Work with governments to promote free-trade

o International partnerships and programs for SMB market; Cluster development

· Thrust on skill development and domain

o Facilitate one lakh certifications in specialist skills and domain areas

· Evangelise and build entrepreneurial ecosystem in India

o Collaborative program to build program to evangelise, engage and support incubation

· Re-align NASSCOM structure to specific verticals and enablers

o Vertical segments – IT Services, BPM, GICs, ER&D, Internet & Mobile, Products, Domestic Market

o Enablers – Global Trade, Policy Advocacy, Outreach, Skills & Talent, Regional Connect

o Strengthen the secretariat team and expand industry fellowship program

o Industry connect through specific membership services

It is also recommended that the Executive Council (EC) be reconstituted to have adequate representation for the seven identified priority verticals. The various councils being proposed by the Committee includes formation of National Vertical Councils; Country Councils in key markets and strengthening Regional Councils to address local issues.

The recommendations will be implemented in a phased manner and Krishnakumar Natarajan, Vice Chairman, NASSCOM will help to lead this key initiative.

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