Indian company attempt to crack troublesome 3D phone market.
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Tuesday, April 09, 2013:
The consumer electronics company appears to be on the verge of entering with a device into the turbulent 3D smartphone market, which is yet to see a success story. The device is currently titled as the A115 Canvas 3D and although it is not yet confirmed for release, it is expected to be priced around the Rs 15,000 mark.
According to online reports, the specifications of the Micromax A115 Canvas 3D include a (12.5-cm) 5-inch WVGA display with the all important 3D support and will be powered by MediaTek’s MT6577 dual-core processor. The A115 is also expected to pack an 8MP rear camera and 2MP front camera for video calling. The device is expected to run on Android's newest 'Jelly Bean' software, version 4.1.
Micromax is the third largest mobile phone vendor in India in terms of volume. The company's rapid market share growth since it entered the Indian mobile devices market in 2008 is attributed by industry analysts to its strategy of aggressive low pricing in the entry-level segments of its products and its wide distribution setup.
Perhaps this recent success with sales means Micromax can overcome the odds to become the first company that successfully markets a 3D smartphone without the function simply appearing as somewhat of a gimmick.