EFY Times  
Sunday, December 21, 2014

 
GO
 
 

US TV Shipments Decline In Q1—But Prices Rise As Consumers Gravitate To Larger Screens
 
Home >> Consumer Electronics >> Trends
 
US TV Shipments Decline In Q1—But Prices Rise As Consumers Gravitate To Larger Screens  
 
   
Rate this news:  (0 Votes)
Tuesday, June 04, 2013 Shipments of television sets in the United States declined by 11 percent in the first quarter of 2013 compared to one year earlier, according to a TV Systems Intelligence update from information and analytics provider IHS (NYSE: IHS).






U.S. TV shipments dropped to 6.6 million units, down from 7.4 million a year ago in the first quarter of 2012. Liquid-crystal display televisions (LCD TV) decreased by 7 percent, while plasma plunged 39 percent, as presented in the attached figure.

However, the news was not all bad: The average selling price (ASP) for LCD TVs increased 3 percent, driven by a recovery in consumer confidence and a focus on replacing main TV sets with more full-featured products and larger screen sizes.

The fall in the United States reflected the worldwide decrease of television shipments during the first quarter. However, global TV shipments declined far lower, down by less than 2 percent.

The contraction in global volumes was driven by the decline in the remaining markets for bulky analog cathode ray tube (CRT) sets as well as by the reduction in plasma demand. Other factors responsible for the decrease included a widespread cutback in LCD TV manufacturing volumes by major Japanese vendors, and a repositioning of the market toward fewer, larger-sized TV sets in the mature markets.

Consumers spend more as feature demand increases

As a result of the ASP increase for LCD TVs, revenue was relatively stable by comparison, with total TV revenue dropping by 11 percent in line with total shipments, while LCD TV revenue declined significantly less than shipments, by 4 percent.

For brands relying on the LCD market, this creates an opportunity to expand their margins in the highly competitive TV market.

“The U.S. market is starting to reposition toward higher-end TV sets,” said Veronica Thayer, analyst for consumer electronics & technology at IHS. “Now that most homes have at least one flat-panel TV, consumers have become more discerning in their tastes and place more value on features like light-emitting diode (LED) backlighting, supersized screens and interactive smart TVs.”

Supersized LCD TVs and LED lead the way

Supersized LCD TV sets larger than 50 inches in the diagonal dimension accounted for 27 percent of U.S. LCD TV unit shipments in the first quarter, up from 15 percent one year before.

Furthermore, these large sets represented over half of all U.S. LCD TV revenue, at 53 percent, up sharply from 39 percent one year earlier.

For top television manufacturers, such high-cost sets represent an opportunity to maintain pricing despite declining unit sales in the United States.

Primarily because of increased shipments of 50-inch and 60-inch sets, the ASP for LCD TVs in the United States increased year-on-year in the first quarter. The ASP stood at $704, up from $682 one year earlier.

Meanwhile, LED-backlit sets increased their share of U.S. TV unit shipments to 72 percent, up from 37 percent during the first quarter of 2012. LED sets accounted for 76 percent of total TV revenue, up from 52 percent.

Samsung and Vizio remain the top US TV brands in Q1

In terms of competitive positioning, Samsung Electronics Co. Ltd. earned the highest revenue from the U.S. market for all types of televisions and in the key LCD TV segment, despite strong gains by Vizio Inc.

South Korea’s Samsung during the first three months of 2013 accounted for 31 percent of overall U.S. television market revenue, up from 30 percent during the same period in 2012. The company also expanded its share of U.S. LCD TV revenue to 28 percent, up from 27 percent one year earlier.

Meanwhile, Vizio increased its share of TV revenue sharply, rising to 16 percent, up from 11 percent in 2012. The U.S.-based company also boosted its portion of U.S. LCD TV revenue to 18 percent, up from 14 percent one year earlier, due to the increase in number of large-screen-size TV models offered, particularly the very successful 60-inch, and helped by the brand’s entry into Best Buy.

In terms of volume, the squeeze on the total number of shipped TVs still favored Samsung, with 1.6 million units in the first quarter this year. However, Vizio managed to edge out Samsung on U.S. LCD TV volume during the period by a few thousand units.

“Samsung has retained its position as the leading premium television brand in the United States by capitalizing on demand for premium features, but Vizio is making strong moves in volumes and larger-sized models, although its current revenue is still lower,” Thayer added. “Ultimately, feature-rich sets and large screen sizes lead to higher TV ASPs, which can provide an opportunity for manufacturers to regain margins.”



Print Email Post Comment 
(Total Views: 846)
 
Share

 
 
Consumer Electronics News
   
Microsoft, Idea Ink Pact To Offer Carrier Billing For Windows Phone Store
iBall Launches Andi 4L Pulse Device With Windows Phone 8.1
Microsoft Announces Lumia 638 With 5MP Rear Camera
Samsung ChatON Messaging Service Will Shut Down Soon
Microsoft Announce Free Calling Deals For The Skype Users In India
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

TCS May Give Pink Slips To Its Employees
Google Releases Cardboard VR SDK, That Can Turn Your Smartphone Into A VR Machine
5 Must-Know Basic Electronics Skills!
10 Tips To Write A Better Resume For An IT Job!
Top 10 Incredible But Not-So-Famous Google Tools
Want To Learn Programming Faster? Try These Project Ideas!
Human Error: The Culprit For November Microsoft Azure Outage
CA Technologies Helps Customers Stimulate App User Loyalty With APM Solution Designed For Simplicity, Mobility And DevOps Velocity
25 Cities In India To Get Public Wi-Fi Facility!
8 Tools To Boost Your Productivity At Work!
When US President Barack Obama Tried Writing His First Line Of Code...
WordPress Is Under Attack Again!
Coming Soon: WhatsApp For Your Desktop!
Top 8 MySQL GUI Tools
Biostar Announces A70MGP Socket FM2+ Motherboard
Linux Desktop Environment Is Not As Safe As You May Think!
 
   

Overall

Features
10 Tips To Write A Better Resume For An IT Job!
Looking for a job? Is your resume good enough? Let's find out....
5 Signs That Microsoft Is Making Azure An Enterprise Hybrid Cloud
The company's recent developments prove the future of Azure Cloud Services platform....
6 Hottest IT Skills For 2015
Aiming to get a good job in 2015? You must have the following skills!...
Debian Vs Ubuntu: Here Are The Changes Made In Last 10 Years!
Find out the historical differences made in both Linux systems over the period of past 10 years....
These Linux Desktops Have Better UI and UX As Compared To Windows And Mac!
When people think about Linux, they picture the old desktop PC with command line but, this picture has changed over the years....
Top 8 MySQL GUI Tools
This useful list of MySQL GUI tools can help you with your database management....
5 Must-Know Basic Electronics Skills!
These video tutorials can help you learn important DIY electronic skills!...
5 Myths And Mistakes Coding Job Seekers Do!
Here are the 5 mistakes and 5 myths that coding job hunters often end up doing!...
5 Misconceptions About Git That Developers Have!
The popular and flexible VCS platform Git is still criticized by few developers, courtesy the misconceptions!...
6 Useful Tips For First-Time Web App Developers!
Developing your first web app? This guide will help you to work smart....
Top 8 Open Source Applications And Projects Of 2014
Here is the list of top 8 cool open-source apps of the year....
7 Stages Of Drupal Learning Curve!
Drupal is hard, but Drupal is awesome! You can learn Drupal after crossing seven certain stages....
Top 12 ASP .NET based CMS Platforms
Building a website using CMS platform is easy if you are using the right CMS for your needs....
Top 10 Fastest Supercomputers In The World!
Ever wondered what would be the speed of world's fastest super computers? Here is the treat!...
Learn How To Get A Job As A Computer Security Analyst!
The word analyst doesn’t necessarily mean a boring job, in fact, it is very interesting. ...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions