EFY Times  
Wednesday, September 17, 2014

 
GO
 
 

To The New Integrates Social Media Analytics Capabilities With Acquisition Of ThoughtBuzz
 
Home >> Infotech >> Acquisition and Merger
 
To The New Integrates Social Media Analytics Capabilities With Acquisition Of ThoughtBuzz  
 
   
Rate this news:  (1 Votes)
Tuesday, September 03, 2013 TO THE NEW, India’s leading digital services network, today announced the acquisition of ThoughtBuzz, a leading social media analytics company in India and South East Asia. The acquisition will allow TO THE NEW to integrate social media analytics into its digital services portfolio thus expanding its digital ecosystem to marketing, content, technology and analytics.






ThoughtBuzz provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr.Batra, The Economist, Edelman, Mediacom, Mindshare and more, across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail. ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.

IDC estimates the analytics market to be a USD 51bn business by 2016. Social media analytics is gaining prominence across the region, with organisations leveraging it to create a competitive edge and gain advanced knowledge about how their products and services are being perceived by their customers.

Commenting on the acquisition Puneet Johar, Managing Director, TO THE NEW, said,“We have drawn up plans to invest and scale-up ThoughtBuzzand integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.

The acquisition of ThoughtBuzz will add domain and industry experts to the existing talent pool at TO THE NEW. Mr.Anshul Jain, CTO & Founder, ThoughtBuzz and Mr.Ashok Patro, Co-Founder & COO, ThoughtBuzz will join the management team at TO THE NEW.

TO THE NEW shares our zeal for innovation and tapping the infinite potential of the digital space. With TO THE NEW’s expertise in digital services and ThoughtBuzz’s analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end- to- end needs of the customers and clients,” said Mr. Ashok Patro, Co-Founder and COO, ThoughtBuzz.

This is the second acquisition by TO THE NEW in 2013, after Techsailor. Earlier this year, TO THE NEW had announced the intent to invest USD 13 million in its Indian operations over the next three years and further committed to invest USD 10 million to grow its footprint in the South East Asian region.

Through its business units - Ignitee Digital, IntelliGrapeSoftware, Tangerine Digital, and Techsailor, TO THE NEW offers expertise in digital marketing, content, technology and analytics.

TO THE NEW collectively manages the mandate for more than 120 clients across Asia, in diverse sectors like BFSI, Automobiles, E-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.



Print Email Post Comment  (1)
(Total Views: 1523)
 
Share

 
 

1 Comments

Mandira   378 days ago

Interesting. Isnt this their second acquisition in Singapore in as many months.
Reply  
 
Infotech News
   
OUP India Wins Two Awards At The Prestigious IDA Awards 2014
SkyVision To Sponsor Cape Town’s “AfricaCom 2014” Conference & Exhibition
Solarflare Intelligent Network I/O Platform Powers SBI Japannext World-Class Trading System
Gearhouse Invests In DYVI Solutions For Remote Live Production
Micromax Announces Strategic Partnership With BSNL To Drive Data Growth In India
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

15 Skills That Make You A Real Geek!
15 Skills That Make You A Real Geek!
15 Steps Which You Need To Follow After Installing Ubuntu
10 Most Important Facts About Linux Mint 17
10 Must-Have Free Software In Your PC
5 Tips To Help You Improvise LibreOffice Writer Experience
HP Opts For Open Source Technology For Its Cloud Storage, Acquires Eucalyptus
Top 10 Free And Open Source Blogging Platforms For Developers
Learn How To Create Animations Without jQuery
Microsoft Starts Text Search For Audio And Video Content
16-Year-Old Indian Boy Invents Device To Turn Breath Into Speech
Best 10 CSS Editing Tools For Programmers And Web Developers
Best 7 Open Source Alternatives To Tally
Image Of First Microsoft Phone Without Nokia Branding, Leaked
Ubuntu SmartWatch To Follow Apple Watch Or Not! Uncertainty Remains
5 Reasons Why You Need Bash Scripting
12 Rules To Follow To Create Quality Code
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Top 10 Download Managers For Linux To Make Download Faster
There are loads of choices for you, if you are looking for the best open source download managers for Linux but selection becomes quite difficult. Her...
Best 10 Live CDs For Network Security On Linux Distributions
Live CDs load into the memory and access your operating system and other tools, without any permanent installation on the machine....
5 Online Tutorials For Ethical Hacking
Hacking is not always a malpractice. Ethical hacking is also an integral part of it and when it's associated with penetration testing, your computer s...
5 Reasons Why You Need Bash Scripting
If you want to learn terminal commands, it's best that you learn bash scripts and cron jobs....
10 Must-Have Free Software In Your PC
We're sure you must not be in favour of paying an amount for the best software in your PC, when there are loads of available for free. So here are 10 ...
Best 10 CSS Editing Tools For Programmers And Web Developers
Having the best, user-friendly and simple CSS editing tools on any OS is always on the requirement list for programmers and developers....
Learn How To Create Animations Without jQuery
JavaScript animation libraries which bypass jQuery actually deliver incredible performance as they avoid DOM manipulation as much as possible....
10 Open Source Cloning Software For Linux Users
These cloning software take all disk data, convert them into a single .img file and you can copy it to another hard drive....
Top 18 Android KitKat Smartphones Available In India!
If you are looking to buy a smartphone with latest Android, here's a must-check list of devices for you....
12 Rules To Follow To Create Quality Code
If you're serious about developing quality programs, then you just need to follow these 12 simple rules....
15 Skills That Make You A Real Geek!
So you think you're a geek? Do you know how to zero fill your hard drive?...
15 Steps Which You Need To Follow After Installing Ubuntu
Are you confused about what to do with your newly installed Ubuntu and how to go ahead with this in coming days? Then here are 15 points which you nee...
Top 10 Free And Open Source Blogging Platforms For Developers
If you are looking for a blogging platform which is programmer-friendly, then here we provide you a list of 10 best free and open source blogging plat...
Boost Your Browser Security With 5 Best Apps
Are you scared of malware or online tracking? Then take help from these five good tools to ensure better security for your browsers....
10 Most Important Facts About Linux Mint 17
Linux Mint 17 offers compatibility with interesting hardware platforms and here are 10 facts which you need to know about Linux Mint 17....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions