EFY Times  
Saturday, August 30, 2014

 
GO
 
 

To The New Integrates Social Media Analytics Capabilities With Acquisition Of ThoughtBuzz
 
Home >> Infotech >> Acquisition and Merger
 
To The New Integrates Social Media Analytics Capabilities With Acquisition Of ThoughtBuzz  
 
   
Rate this news:  (1 Votes)
Tuesday, September 03, 2013 TO THE NEW, India’s leading digital services network, today announced the acquisition of ThoughtBuzz, a leading social media analytics company in India and South East Asia. The acquisition will allow TO THE NEW to integrate social media analytics into its digital services portfolio thus expanding its digital ecosystem to marketing, content, technology and analytics.






ThoughtBuzz provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr.Batra, The Economist, Edelman, Mediacom, Mindshare and more, across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail. ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.

IDC estimates the analytics market to be a USD 51bn business by 2016. Social media analytics is gaining prominence across the region, with organisations leveraging it to create a competitive edge and gain advanced knowledge about how their products and services are being perceived by their customers.

Commenting on the acquisition Puneet Johar, Managing Director, TO THE NEW, said,“We have drawn up plans to invest and scale-up ThoughtBuzzand integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.

The acquisition of ThoughtBuzz will add domain and industry experts to the existing talent pool at TO THE NEW. Mr.Anshul Jain, CTO & Founder, ThoughtBuzz and Mr.Ashok Patro, Co-Founder & COO, ThoughtBuzz will join the management team at TO THE NEW.

TO THE NEW shares our zeal for innovation and tapping the infinite potential of the digital space. With TO THE NEW’s expertise in digital services and ThoughtBuzz’s analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end- to- end needs of the customers and clients,” said Mr. Ashok Patro, Co-Founder and COO, ThoughtBuzz.

This is the second acquisition by TO THE NEW in 2013, after Techsailor. Earlier this year, TO THE NEW had announced the intent to invest USD 13 million in its Indian operations over the next three years and further committed to invest USD 10 million to grow its footprint in the South East Asian region.

Through its business units - Ignitee Digital, IntelliGrapeSoftware, Tangerine Digital, and Techsailor, TO THE NEW offers expertise in digital marketing, content, technology and analytics.

TO THE NEW collectively manages the mandate for more than 120 clients across Asia, in diverse sectors like BFSI, Automobiles, E-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.



Print Email Post Comment  (1)
(Total Views: 1048)
 
Share

 
 

1 Comments

Mandira   360 days ago

Interesting. Isnt this their second acquisition in Singapore in as many months.
Reply  
 
Infotech News
   
QwikFlow Cloud-Based Solution Introduced To Ensure Regulation E Compliance
UST Global Makes Strategic Investment In Trulioo - To Offer Disruptive Identity Verification Solutions To Customers
IBM Watson Ushers In A New Era Of Data-Driven Discoveries
Hamilton Beach Brands, Inc. Forms Marketing And Distribution Partnership With HCL Infosystems Ltd. To Enter India
Singaren Selects SDN-Ready Brocade Routing Core For New Super-High-Speed Research Network Platform
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

LG EcoHybrid Heat Pump Dryer Earns 2014 ENERGY STAR Emerging Technology Award
Pacific Online Limited 2014 Interim Earnings Results
ProTek Devices' Newest TVS Array Provides Overvoltage Protection In High Speed Applications
Leading European Communications Companies And Research Organizations Have Launched An EU Project
Weld-Free, Rugged Cabinet From Optima Offers Longer Structural Integrity
Hisense Australia Extends Naming Rights To World Class Arena And Sponsorship With Australian Open
Tint World Franchise Awarded Mobile Electronics 2014 Retailer Store Chain Of The Year
Air Products Licenses Its ICEFLY Cryogenic Machining Technology To Advanced Research Systems
Retailer Of Gardening Products Announces New Online Store And Blog:EverythingAboutGardening.com
Spice Unveils Spice Fire One – Mi FX1
 
   

Weekly

Overall

Features
5 Best Open Source Project Management Tools
If you are an Open Source using project manager or a team member of any project management and development, then you should know the best options for ...
10 Tips To Help Cover Your Home With Wi-Fi Completely
You cannot just avoid Wi-Fi usage these days and if your entire home is Wi-Fi connected then what can be better in your life!...
Some Cool Google Drive Features You Shouldn't Miss!
Get out of your love for Microsoft Office as Google Drive features have so many things to offer you extra. Explore them with us....
Know People Behind Corporate Security Threats
You should ensure that your company is protected from all kind of security breaches and for doing that knowing the enemies around you will always help...
10 Tips And Tricks To Fight Back Anonymous DDoS Attacks
Are you bothered about DDoS attacks and looking for some help? The following ten tips can show you the path how you can get rid off these attacks....
7 Super Cool Tips To Improve Your Linux Desktop!
Linux has always kept changing but when it comes to their desktop, there are so many things which still need to be done....
20 Tools For Best Torrent Practices
It's not always illegal to use Torrent if you are distributing files or downloading something. You just want to know the actual tools which serve the ...
Know 7 Types Of Hackers First To Stay Safe Online
If you are worried about hacking attacks, without knowing the hackers' motivation you can never succeed in your preventive measures!...
10 Reasons To Know About Java Virtualisation
Java platforms need virtualisation for better performance. But if you know the reasons behind it, it gets more exciting for you....
This Is How You Can Understand Load Average For Your Linux System
A number, which looks meaningless at first instance, can actually help you in understanding the performance level of your CPU....
Generate Random Names And Phone Numbers Using PowerShell
Now creating a list of random names and phone numbers is just a matter of steps away....
5 Reasons Why You Should Advance You Programming Skills!
Dreaming to become a better developer? We are here to tell you why you need to inspire yourself to become the best one....
Here's How You Can Become A Skilled Software Architect!
Dave Hendricksen’s book, 12 More Essential Skills for Software Architects, and its “Technology Innovation” mantra, will not disappoint you certainly....
10 Tips To Use Gmail At Its Best
If you are a Gmail user then you should always know what are those additional features which you are missing upon. Get to know them here....
Top 10 C++ Libraries For You
If you want to improve your functionality in C++ language, then these libraries will be of great help....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions