EFY Times  
Sunday, October 26, 2014

 
GO
 
 

Amazon Launches Mobile Associates API And Expands In-App Purchasing To Millions Of Physical Products On Amazon.com
 
Home >> Electronics >> Technology
 
Amazon Launches Mobile Associates API And Expands In-App Purchasing To Millions Of Physical Products On Amazon.com  
 
   
Rate this news:  (0 Votes)
Monday, December 30, 2013 Amazon today introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to merchandise millions of physical and digital items from Amazon.com within their apps and games. When using the new API, developers earn up to 6% on qualifying in-app customer purchases while providing customers an opportunity to easily buy and receive goods through Amazon’s secure 1-Click purchase experience and Amazon Prime shipping, where available. Until today, if developers wanted to create additional revenue channels for their apps they could use a “freemium” model with digital in-app purchasing or subscriptions, or by using mobile ads. With the Mobile Associates API, developers now have a new way to monetize their apps and games by offering contextually relevant goods across Amazon’s world class physical fulfillment network. The API can be used in the Amazon Appstore and in Google Play, and developers can learn more about integrating the new Mobile Associates API at: https://developer.amazon.com/blog.






“Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”

App and game developers as well as existing Amazon Associates can create new and compelling user experiences within apps and games in three ways: selling a single item from within an app or game, showcasing a category of goods, or bundling the purchase of physical goods with the purchase of digital goods (for example, the customer receives a digital version of a board game when they buy the physical one). Animoca, Fismos, Days of Wonder and Spring2Partners are already integrating these experiences within their popular apps and games.

Animoca is a top mobile app developer of titles like Thor: Lord of Storms. "The Mobile Associates API allowed us to build an in-app custom offer wall featuring relevant Amazon goods on the game Thor: Lord of Storms, such as Thor’s popular hammer or action figures," said Yusuf Goolamabbas , CTO of Animoca. "We can now provide a complete in-app gaming and merchandising experience. Using the API we can give away free virtual items like in-game currency whenever players purchase physical products from our offer wall. This will increase player engagement and help us make money through earning commission for each sale. We are very happy with the ease of integration of this API and applaud Amazon for its innovative combination of real-world commerce and freemium gaming."

Days of Wonder creates popular digital games and physical board games, including titles like Ticket to Ride. “No other company puts as much time and attention into both digital and physical gaming experiences as we do. Over the years, we’ve seen that creating great digital games has always led to increased interest in and additional sales for our physical board games. This new API from Amazon is really the best of all worlds for our company and for fans of Ticket to Ride,” said Eric Hautemont, founder and CEO of Days of Wonder. “Fans are going to love the ability to have a beautifully crafted physical board game shipped directly from Amazon and delivered right to their homes, all with just a tap of 1-Click purchasing without ever leaving their Kindle Fire.”

Frismos is a top mobile game developer of titles like Creatures of Olympus. “Amazon offers a huge product selection, enabling you to discover and offer products relevant to your game or app that would appeal to your user base,” said Arsham Manukyan founder of Frismos, Inc. “For our latest title, Creatures of Olympus, we discovered a strong customer tie with our app content and ‘mythology’ products in Amazon’s Toys category. Based on our very encouraging results thus far, we are beginning to understand the value in offering contextually relevant products for our customers. Additionally, through the Digital Bundling feature, we are able to create a truly unique and instantly rewarding customer experience by entitling our users to free virtual currency in the game for the purchase of products through our app.”

Spring2Partners is an existing Amazon Associates member and creator of Springpad, a personal assistant app. “Millions of consumers use Springpad's personal assistant app to save recommendations for products, books and movies as well as to plan bigger projects like home improvement and travel," said Jacqueline Hampton, Springpad CEO. "The new Amazon Mobile Associates API helps customers buy those products, books and movies on Amazon, directly within the app, enabling seamless in-app transactions for our users when they're ready to buy."

The Mobile Associates API is an extension of Amazon Associates, the successful web-based affiliate program with millions of affiliates worldwide. Today’s launch is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:

The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.

GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and leads to better engagement with games.

Login with Amazon, which allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.

In-App Purchasing on Kindle Fire, Android, Mac, PC and web-based games. This enables developers to offer their digital items in apps and games while allowing end users to simply use their Amazon accounts to make the purchase.

A/B Testing, which helps developers improve app functionality with the ability to simultaneously test two different in-app experiences to determine which is more successful prior to launching to a broad audience.

Game Connect, which lets developers of PC and Mac games list their virtual goods for sale on Amazon, increasing discoverability of their games and making the purchase of virtual goods as easy and convenient as possible for customers, leading to increased monetization for developers.

Amazon Appstore, which allows developers to distribute their apps and games to millions of Amazon customers in nearly 200 countries.

Mobile Ads, which helps developers monetize their apps by displaying high quality, relevant display ads from brand advertisers, including Amazon.



Print Email Post Comment 
(Total Views: 1039)
 
Share

 
 
Electronics News
   
HyperSound Virtual Reality Audio For Retail To Be Showcased At Shopper Marketing Expo 2014
TI Continues To Scale Sophisticated Innovation Into ADAS Solutions For Entry- To Mid- Level Automobiles
OIO Brings Maximum Audio Experience To iPad Air 2 Users In Kickstarter Launch For Amp iPad Speaker Case
LG's New AC Solar Module Delivers Max Performance, Installation Flexibility
Tektronix MDO3000 Named Editor's Choice By Embedded Computing Design
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

New White Paper From Boyd Corporation Discusses Noise And Vibration Analysis And Control
ASSET InterTech And Mentor Graphics IJTAG Interoperability Empowers Two-Way Validation Flow Between Chips And Boards
Pixability Announces Industry’s First Programmatic YouTube TrueView Optimization Platform
AEG Power Solutions: Strengthens Team With New Sales VPs
Altium And Aras Partner For Next Generation ECAD/MCAD Collaboration In PLM Environments
SBI Launches ‘mPassBook’ Facility In ‘State Bank Anywhere’ Smart Phone Application
HyperSound Virtual Reality Audio For Retail To Be Showcased At Shopper Marketing Expo 2014
Renesas Electronics Europe Announces Wireless M-Bus Solution That Adds Communications To Metering Applications
DSP Group Introduces ULE For IoT Applications Over Intel(R) Puma(TM) 6-Powered Home Gateways
Global Wearable Electronics And Technology Market Outlook 2020: Adidas, Apple, Sony, Fitbit, Jawbone & Nike Dominate The Market
 
   

Weekly

Drupal Fixes SQL Injection Flaw In Version 7.32
Android 5.0 Lollipop: 10 Most Exciting Features
Top 10 Flaws Of Hadoop That Are Seriously Annoying!
MongoDB Recognized As The Only “Challenger” In The Gartner 2014 Magic Quadrant For Operational Database Management Systems
Intex Aqua Style X And WIIO Wi5 Exclusively Available On ebay.in
Top 8 Books On Hadoop Technology
Top 10 Big Data Technologies Of Present Times
AIC SB122-TO Offers 8Bay NVMe PCIe SSD Server Solution In 1U
OFS CEO Rich Napoli Wins NJTC CEO Of The Year Award
10 Scariest Hacking Incidents In The World!
3D Printing Technology Leads To Innovation Of Prosthetic Hand For Kids
Xiaomi Redmi Note Price Confirmed In India
Apple Issues Fresh Security Warning For iCloud Users
10 Technologies Transforming Developers' World!
Truecaller v4.2 Version To Be Exclusively Available On Windows 8.1 Phones
Asia's Largest Convention On Open Source Is Back
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Top 8 Books On Hadoop Technology
Let's discuss 8 best books to learn Hadoop and how to get started with it....
20 Tools And Resources For Building And Testing Regular Expressions
Here we'll provide a list of 20 best tools and resources which will help you in writing regular expressions in a more streamlined way....
10 Scariest Hacking Incidents In The World!
A detailed report about the scariest side of hacking was recently released by WebHostingBuzz which gives us a list 10 scariest hacks and also possibi...
8 Best SVG Tools For Web Developers
There are some useful SVG tools which will of great help for any aspiring SVG developer. Take a look at the 8 best ones....
Top 8 Resources To Get Started With Go Programming Language
Go is a very well-structured language which has a syntax like the C language and it's very easy to learn....
Top 10 Big Data Technologies Of Present Times
Over last few years Big Data technologies are getting due attention and there are several trends and innovations in this space in recent times....
Top 10 Unexplored Areas In Java Programming Language
Here we will give you a list of 10 most unexplored areas of Java....
10 Best Practices An Independent Developer Should Follow!
Being an independent developer means you have to think beyond coding, about all partnerships and business prospective too....
10 Necessities For Modern Cloud Storage System
Here we will present a list of 10 requirements in the new generation cloud storage system of the 21st century....
10 Technologies Transforming Developers' World!
Here we'll discuss top ten technologies which are changing the nature of programming....
Ubuntu Turns 10! Here's All You Should Know!
On the occasion of 10th anniversary of Ubuntu, let's take a look at brief history of this renowned desktop distribution....
Android 5.0 Lollipop: 10 Most Exciting Features
Since the preview, Google has added lots of new features to the final release of the latest Android version. Here we will discuss top 10 features of m...
GPS Technology: Know The Basic Facts
Let's take a look how this GPS technology is operated in our daily uses....
10 Best Open Source Web Application Security Scanning Tools
Here we'll provide you with a list of 10 open source tools which are used to detect security vulnerabilities in web applications....
5 Ways In Which NFC Can Transform Your World!
Let’s have a look at 10 ways how NFC can actually rock your world in the near future....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions