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Tata Docomo Awards Creative Duties To Contract & Media AOR Duties To Mediacom
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Tata Docomo Awards Creative Duties To Contract & Media AOR Duties To Mediacom  
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Wednesday, April 09, 2014 Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL) today announced that it was awarding creative responsibility of Tata Docomo and Tata Photon brands to Contract advertising while Media responsibilities for the brand will now be handled by Mediacom. The new partnerships come into effect starting 1st May 2014. Contract Advertising replaces FCB Ulka after a very successful 5 year stint while Mediacom comes in place of Lodestar UM. Total value of business is in excess of Rs.175 Crs.

Announcing the new partnerships, Mr. Gurinder Singh Sandhu, Head – Marketing, Tata Teleservices said, “We are really excited with Contract and Mediacom coming on board with a promising set of new ideas especially in the area of brand strategy and communication planning which we are confident will further accelerate the momentum behind the Tata Docomo and Photon brands. We have had a very successful association with our outgoing agency partners for the past 5 years and would like to thank them for their unstinting contribution towards building this brand.”

Commenting on the win Rana Barua – CEO, Contract Advertising said: ‘We are elated with this win and truly appreciate that Tata Docomo has seen the true potential that Contract can bring on board as a communication partner. We stand committed as a company to create outstanding work and partner them to deliver effective solutions which are path breaking in the category. I look forward to a mutually enriching time ahead.’

Commenting on the new business acquisition, Debraj Tripathy, Managing Director, MediaCom said, “We are delighted with the opportunity to work with Tata DoCoMo. My team and I are excited with the win and look forward to adding value to their business.”

Both agency changes are a result of a two-month long multi-agency pitch process including the incumbent partners.

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