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Cricket: Live On Tata Sky Actve Sports
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Cricket: Live On Tata Sky Actve Sports  
Actve Sports offers various match details, commentary in multiple languages, expert analysis and a 3D graphical representation of the match.   
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Wednesday, August 30, 2006 New Delhi: Tata Sky, the satellite TV from Tata and STAR, has launched Actve Sports service for cricket enthusiasts across India. The service will allow cricket fans to access match highlights, player statistics or ball trajectory at the press of a button, at any time during the match.

Additionally, viewers can get commentary in multiple languages, expert analysis and a 3D graphical representation of the match on Tata Sky's virtual stadium.

Vikram Kaushik, MD and CEO, Tata Sky, said, "Actve Sports is a new milestone in Indian sports entertainment. It is a precursor to several new innovative services that we will be introducing shortly. For the first time in the history of television in India, enthusiasts will be able to enjoy interactive cricket through our Actve Sports service."

The launch coincides with the England vs Pakistan one-day cricket series that will be telecast on ESPN STAR Sports, from 30 August to 10 September 2006.

R. C. Venkateish, MD, ESPN Software India Pvt. Ltd, said, "India is a nation that thrives on cricket. We are absolutely delighted to partner with Tata Sky to bring the unique interactive experience of watching live cricket on Actve Sports to millions of cricket fans across the country."

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