EFY Times  
Saturday, May 30, 2015

 
GO
 
 

BlueCross BlueShield Of Tennessee And iCrossing Win IAC Awards For Outstanding Website And Mobile Application
 
Home >> Electronics >> Awards and Recognition                                                                                PRESS RELEASE
 
BlueCross BlueShield Of Tennessee And iCrossing Win IAC Awards For Outstanding Website And Mobile Application  
 
   
Rate this news:  (0 Votes)
Saturday, July 05, 2014 BlueCross BlueShield of Tennessee (BCBST), a leader in healthcare insurance for over 65 years, and iCrossing, its digital marketing agency, announced they won two 2014 IAC (Internet Advertising Competition) Awards for "Outstanding Website" and "Outstanding Mobile Application."






BCBST selected iCrossing to redesign its website as part of an integrated offline and online campaign aimed at empowering consumer choice and education. iCrossing created the website using its proprietary Responsive+ Design methodology, which optimizes the site's content and functionality across all devices.

In addition, iCrossing developed BCBST's first mobile application, MyBlueTN(SM), which offers members useful tools and information to help them manage their healthcare needs. For example, members can access a digital version of their member ID card through the mobile app. MyBlueTN has received over 20,000 downloads since its launch in July 2013.

Both the website and the mobile application were recognized with 2014 IAC Awards.

"With our new website and mobile application, we reinvented the way consumers connect with their health insurance by making it easier for them to access benefit information online and on the go," said Carla Raynor, vice president strategic marketing at BCBST. "We're honored that the IAC has recognized that the website and mobile app are able to connect, inform and engage our consumers in exciting new ways."

The redesigned website features simplified navigation, an online shopping portal with plan comparison tools and the ability to get an instant quote. The mobile application provides members a streamlined navigation and important functionality such as finding a doctor, and locating a nearby pharmacy or urgent care facility.

"Introducing convenient and empowering mobile features for our members was our goal with MyBlueTN," said Vanessa Daffron, director of digital marketing. "It provides the information our members need at their fingertips, including a digital member ID card, the ability to check balances, claims and copay information and a tool to locate nearby in-network doctors or pharmacies."

"Brands build successful relationships with consumers one moment at a time," said Brian Powley, global president of iCrossing. "We're thrilled to work with BCBST to develop new and effective digital touch points that provide consumers the right information and tools at the right moment to meet their healthcare needs."

The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising. The awards are chosen based on several judging criteria including creativity, innovation, impact and design.



Print Email Post Comment 
(Total Views: 541)
 
Share

 
 
Electronics News
   
Arrow Named Again One Of The Top Overseas Brand Distributors In Electronics Supply & Manufacturing China's Annual Distributor Survey
Consumers Expect Value-Added Features To Improve Smartphone Camera Experiences
Survey Data Predicts Developers May Declare Windows 10 DOA Says Strategy Analytics
Nitesh Kumar Jangir: Developing Low-Cost Medical Devices For India
Sensory Releases VoiceDial App - Adds Hands-Free Voice Dialing To Any Android Smartphone
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Research And Markets: Asian Radiology Information Systems Market 2015:Product, Deployment, Component, End User - Forecast To 2019
CE Week Exhibits To Feature Record Number Of New Product Debuts
New Global Technology Logs Over One-Million Packages In First 28-Months
Innodisk Showcasing Internet Of Vehicles At Computex 2015
Infosys Receives The Highest Product Score In ‘Gartner Critical Capabilities For International Retail Core Banking’ Report
Rohde & Schwarz Topex Exhibiting At Communicasia 2015 Singapore
Research And Markets: Global Display Market Expected To Grow At A CAGR Of 6 Per Cent From 2015 To 2020, And Reach To $155.54 Billion By 2020
Solid-State Lighting & Fluorescent Lighting Market By Technology, Type Of Installation, Application, Vertical, & Geography - Forecast To 2020
Arrow Named Again One Of The Top Overseas Brand Distributors In Electronics Supply & Manufacturing China’s Annual Distributor Survey
ASE To Showcase System-In-Package Applications At Computex 2015
 
   

Weekly

Treeno Software Extends Its Cloud-Based Business Solutions To Human Resources
Treeno Software Extends Its Cloud-Based Business Solutions To Human Resources
Microsoft To Unveil 'Flow', A Lightweight Email App
3D Printing: The Next Big Revolution
Microsoft To Acquire Blackberry For $7 Billion?
Cosmos Webtech Achieves Remarkable Status In Web Solutions In Australia
Intex Cloud M5 II, A Budget Android Smartphone Arrives At Rs 4,799
Top 8 Highest Paying Tech Skills
Top 7 Recently Launched Budget Smartphones
China’s Phicomm Coming To India With Passion 660 Smartphone!
Google Toys To Run Home Appliances?
UC Browser Prone To Major Security Breaches
Digitalisation in Multimeters!
Google Maps Now Updated With Traffic Alerts
8 Things You Didn't Know You Can Do With iPhone Camera
Its Raining Discounts On Flipkart; Grab Your Motorola Today!
Let's Know More about Two-Factor Authentication
 
   

Overall

Features
Top 5 Open Source Python Application Servers
An application server can often be described as a software framework, here are top 5 open source python application servers....
Top 7 Recently Launched Budget Smartphones
Competition in budget smartphone range is pretty tough in India. Here is a list of best recently launched budget smartphones...
10 Killer Techniques About CSS
Here are 10 killer CSS techniques for web developers...
8 Things You Didn't Know You Can Do With iPhone Camera
Even though you may take tons of photos with your iPhone all the time, there are probably at least a few tricks you might not know about...
8 Best Cameras Of 2015
Here are top 8 cameras that won TIPA awards...
5 Ways To Identify Hackers
Hackers are everywhere on the internet. Here are 5 ways to save yourself from hackers....
8 Best Free HTML5 Frameworks
You can build interesting responsive websites and web apps using these free HTML5 frameworks....
8 Surprising Job Skills That Can Get You Job In IT
The job scenario for IT workers has changed in recent times due to to the new technologies and shifts in business processes. Here are top 8 in-demand ...
Top 8 Highest Paying Tech Skills
Looking for a job in IT? Here is the list of tech skills that you should consider to acquire...
5 Rules To Ensure Proper Programming Style
Here are some of the best rules that help you in attaining a better programming style....
Key Rules To Build A Great Tech Team
Making IT work in any organisation is about making human connections. Here's how you can do it....
6 Best Code Editors For Realtime Collaboration
Here is the compiled list of 6 Best Code Editors for Real Time Collaboration....
Top 10 Most Expensive Gadgets In The World
Here are top 10 gadgets made for super-rich people in the world...
7 Things To Do After Buying New iPhone
Bought a new iPhone? Here are 7 things you need to do right away...
8 Gadgets To Make Your Smartphone Even Smarter!
Check out these 8 cool gadgets that will make your smartphone smarter...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions