EFY Times  
Wednesday, February 10, 2016

 
GO
 
 
BlueCross BlueShield Of Tennessee And iCrossing Win IAC Awards For Outstanding Website And Mobile Application
 
Home >> Electronics >> Awards and Recognition                                                                                PRESS RELEASE
 
BlueCross BlueShield Of Tennessee And iCrossing Win IAC Awards For Outstanding Website And Mobile Application  
 
   
Rate this news:  (0 Votes)
Saturday, July 05, 2014 BlueCross BlueShield of Tennessee (BCBST), a leader in healthcare insurance for over 65 years, and iCrossing, its digital marketing agency, announced they won two 2014 IAC (Internet Advertising Competition) Awards for "Outstanding Website" and "Outstanding Mobile Application."






BCBST selected iCrossing to redesign its website as part of an integrated offline and online campaign aimed at empowering consumer choice and education. iCrossing created the website using its proprietary Responsive+ Design methodology, which optimizes the site's content and functionality across all devices.

In addition, iCrossing developed BCBST's first mobile application, MyBlueTN(SM), which offers members useful tools and information to help them manage their healthcare needs. For example, members can access a digital version of their member ID card through the mobile app. MyBlueTN has received over 20,000 downloads since its launch in July 2013.

Both the website and the mobile application were recognized with 2014 IAC Awards.

"With our new website and mobile application, we reinvented the way consumers connect with their health insurance by making it easier for them to access benefit information online and on the go," said Carla Raynor, vice president strategic marketing at BCBST. "We're honored that the IAC has recognized that the website and mobile app are able to connect, inform and engage our consumers in exciting new ways."

The redesigned website features simplified navigation, an online shopping portal with plan comparison tools and the ability to get an instant quote. The mobile application provides members a streamlined navigation and important functionality such as finding a doctor, and locating a nearby pharmacy or urgent care facility.

"Introducing convenient and empowering mobile features for our members was our goal with MyBlueTN," said Vanessa Daffron, director of digital marketing. "It provides the information our members need at their fingertips, including a digital member ID card, the ability to check balances, claims and copay information and a tool to locate nearby in-network doctors or pharmacies."

"Brands build successful relationships with consumers one moment at a time," said Brian Powley, global president of iCrossing. "We're thrilled to work with BCBST to develop new and effective digital touch points that provide consumers the right information and tools at the right moment to meet their healthcare needs."

The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising. The awards are chosen based on several judging criteria including creativity, innovation, impact and design.



Print Email Post Comment 
(Total Views: 683)
 
Share

 
 
Electronics News
   
Ambrane Announces Valentine Gifting Solutions
Patriot Develops New Enhancements To V560 Gaming Mouse Software
ASUS Announces The RP-AC68U Gaming Router
Usha Shriram Partners With Champion Computers To Produce Mobile Handsets In India
Buildzar Launches ‘Beztimate’, A Patent Pending Unique Tool To Calculate The Cost Of Home Construction In A Single Click
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Control4 Expands Wireless Smart Lighting Product Line To Unlock Retrofit Business Growth In Europe And Asia
SAP Hybris Summit 2016 To Address The Future Of Customer Engagement, Commerce And Digital Transformation
Global SCARA Industrial Robots Market Sales Growth Of 8 Per Cent Annually - Analysis, Technologies & Forecast Report 2016-2021
Intelligent Energy Launches A Customer Funded £5.25m Project To Deliver Embedded Week-Long Mobile Phone Power
Rittal’s TS 8 Turnkey Selector App Makes Electronics Enclosure Selection Easy
MEMS Foundry Outsourcing Market Report 2016-2020 - Analysis,Technologies & Forecasts-Key Vendors: Asia Pacific Microsystems,Sony & Knowles Electronics
Advent Unveils Its All New Bluetooth Headset ~ The EchoPhonz BT500 With Built- In Mic ~
Larson Electronics Announces The Addition Of A Stanchion Mounted Explosion Proof LED Light
HeyBiz Will Power Back Users With Su-Kam
Articulated Industrial Robots Market Report 2016-2021-Analysis, Technologies & Forecasts - Key Vendors:ABB,Mitsubishi Electric & Yamaha Robotics
 
   

Weekly

Indian Startups Shine At Asia Leaders’ Summit 2016
Team IIIT – B Wins Swiss Re 'My Personal Risk Advisor' Hackathon
EMC Announces New Innovation In Software Defined Storage With ECS2.2
Future Of Smart Manufacturing: 2016 Patent Analysis And Vendors' Deployment - Research And Markets
10 Interesting Interview Questions Asked In Top Tech Startups
IBM CEO Rometty says, '21st Century Belongs to India'
Startups Can't Get Skilled Engineers
Should India Permit Apple to Import old IPhones
The Qprize – Make in India Contest by Qualcomm & DIPP
5 Brands That Created Buzz On Twitter In Past Week
5 Hidden Features In Truecaller
7 Things You Didn't Know You Could Do With iPhone
Microsoft Acquires SwiftKey for Keyboard Apps
GE to Stop Making CFL Bulbs
Alphabet snatches Apple crown as most valuable firm
5 Biggest Smartphone Myths Busted
 
   

Overall

Features
8 Fun Facts About Facebook
The social networking giant has just turned 12....
5 Controversial Logo Changes Of Top Tech Startups
Here are some controversial logo changes over the years....
5 Hidden Features In Truecaller
The next generation digital phonebook app is full of hidden tricks and features....
5 Brands That Created Buzz On Twitter In Past Week
Weekly Twitter Advertiser Index lists the brands that generate most engagement with audience using the platform....
7 Things You Didn't Know You Could Do With iPhone
Here are 7 hidden feature of iPhone. ...
10 Interesting Interview Questions Asked In Top Tech Startups
Are you eying for the dream job in USA? Here are some interesting interview questions that you might get asked....
5 Biggest Smartphone Myths Busted
Did you know that overcharging of the device does not damage the battery?...
Top 5 Hidden Tricks For Your Android Smartphone
You can customize everything on your Android smartphone. ...
5 Key Qualities Of Facebook's Best Managers
The best managers help employees to progress and grow their skills. ...
7 Things Startup CEOs Are Better At Than Everyone Else
The great entrepreneurs are the best marketeer, salesman and leader. ...
6 Tips & Tricks That Every YouTube User Should Know
The popular video streaming site has tons of hidden features....
5 Hot Upcoming Smartphone Launches Of 2016
Here are top 5 smartphones that will be launched in coming months....
Top 5 Smartphones With Great Battery Life Under Rs 12000
Here are some budget smartphones that last for day long heavy usage!...
5 Things You Should Buy To Keep Your Gadgets Clean
Here are 5 things under Rs 800 that should be part of your gadget cleaning kit....
6 Hot Tech Careers For 2016
Tech jobs are amazing. They provide you flexibility and lots of opportunities. ...
 
  View All
Dialogue
 
Cisco Chairman keen on Manufacturing in India
EFY Times brings you some exclusive excerpts of an interview that was recently held with US-based, Cisco, executive chairman, John Chambers. ...
Chat-based bot developed by engineering graduates
Niki, developed by a group of four engineering graduates from Bangalore, now has 5,000 users, Niki - niki.ai/app - an Android (mobile) app is chat bas...
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2016 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions