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IDC MarketScape Positions Leaders, Major Players And Newer Entrants In The Worldwide Enterprise Videoconferencing Equipment Market For 2014
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IDC MarketScape Positions Leaders, Major Players And Newer Entrants In The Worldwide Enterprise Videoconferencing Equipment Market For 2014  
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Monday, July 28, 2014 International Data Corporation (IDC) has published its 2014 analysis of the worldwide enterprise videoconferencing equipment vendors. The IDC MarketScape report utilizes a rigorous scoring methodology that produces a graphical assessment of each vendor's current market capabilities and strategies for competing in the future. IDC ranked two vendors – Cisco and Polycom – in the "Leaders" category for 2014, with four others recognized as “Major Players”, including Avaya, Huawei, Lifesize and Vidyo. The "Contenders" category features newer video equipment market entrants, such as Acano, Google, Magor, Pexip, and StarLeaf.

"The worldwide enterprise videoconferencing equipment market has been experiencing some downs lately – with consecutive quarters and two years of declining revenue growth in 2012 and 2013. This is mostly attributed to the impact of delayed customer buying decisions, lower-cost systems, more software-centric solutions, and the rise of cloud-based video services offerings for business," said Rich Costello, Senior Research Analyst, Enterprise Communications Infrastructure at IDC. "But most or all of the videoconferencing equipment vendors are now offering cloud-based video alternatives for customers, in addition to their own lower cost, premises-based systems. We are also seeing the increasing uptake of video collaboration by small workgroup, desktop and mobile users; new video deployment options expanding the market to mid-size and small companies; more B2B and B2C video use; and interest in browser-based video collaboration."

The study, IDC MarketScape: Worldwide Enterprise Videoconferencing Equipment 2014 Vendor Analysis (IDC #249953), discusses both quantitative and qualitative characteristics that explain a vendor's success in the marketplace and helps anticipate vendor ascendancy. This IDC MarketScape examines key criteria that contribute to a successful enterprise videoconferencing solution, such as vendors who can clearly demonstrate a robust product portfolio, including the ability to support a range of HD video endpoints and clients in collaborative applications that can help transform how organizations conduct business today.

Covering a variety of vendors participating in the enterprise videoconferencing equipment market, this evaluation is based on a comprehensive framework and set of parameters that assess vendors relative to one another and to those factors expected to be most conducive to success in this market, for both the short and the long term. There are a total of 11 vendors included in this analysis.

Organizations considering deploying videoconferencing solutions need to take more of a strategic look at how implementing this technology will impact the current networking infrastructure, as well as how well it can integrate with their environment and business-critical applications now and in the future. "IDC MarketScape Leaders and Major Players are well positioned to meet the needs of enterprise users in both the near and long-term, while the Contenders bring new choices, strategies, and agilities to the market," Costello said.

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