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Security, Compliance To Push Content Filtering Market
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Content filtering is increasingly overlapping with the broader security field, says Frost & Sullivan.
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Wednesday, January 03, 2007:
Frost & Sullivan has reported that the world content filtering market earned revenues of $1.31 billion in 2005 and estimates it to reach $4.86 billion by 2012. And as the market matures, security and compliance have turned out to be the two driving forces.
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Content filtering is increasingly overlapping with the broader security field. Malware attacks have increased in spread and potency. These attacks are increasingly motivated by financial gain. phishing, botnets, denial-of-service and directory harvest attacks have become increasingly common over the last 18 months.
"Whilst the traditional issues of spam and employee productivity are still driving the content filtering market, protection against malware is becoming a strong driver for market growth," notes Katie Gotzen, research analyst, Frost & Sullivan. "With malware attacks becoming more sophisticated in nature, enterprises are eager to protect themselves. As a result, Web and e-mail filtering are becoming useful tools in the security battle of enterprises," she added.
The second factor driving market growth is compliance. Legislation such as Sarbanes Oxley and HIPAA in the US and the Data Protection Directive in Europe increasingly regulate the content of e-mails that leave an organisation. This is resulting in the increased uptake of e-mail filtering solutions as well.
"The content filtering market is taking over the IM market as well, since most IM vendors have been bought by content filtering vendors and most content filtering vendors now possess IM filtering capabilities," notes Gotzen. The diversification trend also applies to delivery modes. Earlier, vendors delivered solutions in the form of either software, appliances or managed services. This trend has changed and vendors are now offering two or three of the options of software, appliances and managed services.
Vendors that are competing in only Web or e-mail filtering and rely on a single delivery mode are rightfully concerned about their competitive potential. In such a scenario, considering mergers and acquisitions, or partnering in order to diversify their product offerings will prove beneficial. Diversification strategies can include both Web and e-mail filtering, strengthening outbound e-mail filtering capabilities, or adding hardware and/or hosted services to product portfolios.
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