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Microsoft Increases Presence In India
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Now the company will have offices across 13 cities in the country.
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Wednesday, January 24, 2007:
Microsoft Corporation India Pvt. Ltd. has announced aggressive expansion plans to strengthen its presence in India. It is slated to open offices in six more cities in India. This would take the company's presence to 13 Indian cities, up from the existing 7.
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The expansion strategy will include establishing a direct sales infrastructure, broadening partner ecosystem and market education initiatives and programmes. With an enhanced presence Microsoft will enable the small and mid-market organisations to easily access a comprehensive portfolio of its products and services, faster deployment of customised solutions and increased support from both Microsoft and its partners. The cities where offices are in the process of being opened are Ahmedabad, Indore, Nagpur, Chandigarh, Cochin, and Coimbatore.
The expansion plan is in keeping with Microsoft's vision to empower a broad section of small and mid market organisations understand better, the role which technology can play in driving growth and competitiveness, of the local industry, in the local and global arena. The direct team in each city will be supported by respective regional branchs for deeper functional expertise as per Microsoft's Hub and Spoke model. Microsoft will also forge relationships with Industry Associations in each city to understand and address local business challenges.
Announcing the geo-expansion plan, Neelam Dhawan, MD, Microsoft India, said, "small and medium businesses are playing a key role in driving India's growth. We remain committed to help them utilise technology for empowering their people; address consumer needs better and streamline their businesses. Our presence in these cities will achieve this much more effectively."
Under the geo-expansion plan Microsoft will work with broad channel partners to impart information on Microsoft products and licencing to serve IT needs of the business customers in the territory. Microsoft also aims at catalysing its ISV partners to provide localised solutions for the market.
The channel engagement will be under the Microsoft Partner Programme (MSPP) framework. Microsoft hopes to strengthen as well as invigorate its partner ecosystem in the respective areas so as to help them accelerate the pace of their delivery and thereby their success in meeting the needs of business customers in the area.
Microsoft is also the interoperability partner of LinuxAsia 2007 event.
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