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DGM Enters Indian Market
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Plans to open the Mumbai sales office later this month.
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Thursday, June 07, 2007:
dgm India, a wholly owned subsidiary of Deal Group and part of DGM Holdings plc, UK, has officially announced their entry into the Indian Internet marketing and advertising industry.
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Announcing the launch, Adrian Moss, founder and CEO, DGM Holdings plc, said, "The Indian market is tremendously exciting, as India is amongst the top five countries globally in terms of number of Internet users. We plan to bring proven methodology to India, in effect speeding up the evolution of the digital market place."
Talking about the reality of Internet advertising in India, Anurag Gupta, managing director, dgm India, said, "Internet marketing does allow for specific and calibrated measurement, measured along the terms of CPA (cost per action) and ROI (return on investment) to the extent that the advertiser is able to measure that half of his advertising spend which does not fructify in sales."
Introducing dgm India's three core elements of online marketing and advertising strategy namely search, affiliate and e-mail marketing, Anurag Gupta pointed out how these models better deliver ROI, keep the focus on advertisers and enhance performance from varied channels.
Gupta also shared dgm's road map for its Indian operations, "With this launch, we commence operations with our Gurgaon office, which is also our Indian headquarters. We plan to open the Mumbai sales office later this month as also the Bengaluru office in the last quarter of 2007."
The Indian industry has responded quite favourably to the company’s launch, as evinced by the signing up of advertisers such as Yatra, Naukri, Sify and FernsnPetals, amongst others.
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