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Acquisition Shark Google Acquires GrandCentral
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Some new services are expected out of this acquisition. Google will absorb the work force of GrandCentral, the web-based phone service provider.
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Wednesday, July 04, 2007:
Google Inc. has acquired GrandCentral Communications, a provider of web-based phone service. Through this acquisition, Google will get access to GrandCentral’s service that lets users integrate all of their existing phone numbers and voice mailboxes into one account, which can be accessed from the web.
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Commenting on the acquisition, Wesley Chan, product manager, Google, said, “We think GrandCentral's technology fits well into Google's efforts to provide services that enhance the collaborative exchange of information between our users.”
The name of the company will remain GrandCentral and Google will absorb its team within the company. Google is known as a acquisition shark and most of its services like Google Earth and Google Apps have been made possible through acquisition of smaller companies.
In his blog, Chan wrote, “While we're moving their technology over to Google's network, a limited number of invitations will be available to register for a GrandCentral beta account. If you have a US telephone number, you can sign up for an invitation at www.grandcentral.com. Current GrandCentral customers will continue to have uninterrupted access to the service.”
Google will reportedly expand the services offered by GrandCentral. Services provided by GrandCentral have many features that complement the phone services you already use. If you have multiple phone numbers (e.g., home, work, cell), you get one phone number that you can set to ring all, some or none of your phones, based on who's calling. This way, your phone number is tied to you and not your location or job.
The service also gives you one central voice mailbox. You can listen to your voicemails online or from any phone, forward them to anybody, add the caller to your address book, block a caller as spam and a lot more. You can even listen to your voicemail messages from your phone while they are being recorded, or switch a call from your cell phone to your desk phone and back again. All in all, you'll have a lot more control over your phones.
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