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Tensilica's Customers Find Design Centre In Tata Elxsi
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Trained on Tensilica's audio and video products, Tata Elxsi is already supporting its customers' multimedia requirements.
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Friday, August 03, 2007:
Bengaluru-based Tata Elxsi Ltd, an independent embedded design service company, has become the first authorised design centre for Tensilica's multimedia customers, the company said. Tata Elxsi's engineers have been trained on Tensilica's HiFi 2 Audio Engine and Diamond Standard 38xVDO Video Engine family and will be able to provide SOC (system-on-chip) design services including hardware and system software design for semiconductor and electronics manufacturers.
"Tensilica's Diamond Standard 38xVDO Video Engine family is the most capable processor core-based video solution on the market today, supplying full D1 resolution Main Profile H.264 performance," said Madhukar Dev, CEO, Tata Elxsi.
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"And the HiFi 2 Audio Engine is proven in designs that are shipping in huge volumes right now. Our turnkey SOC design capability and proven strengths in multimedia design will help Tensilica's customers quickly integrate these powerful engines into their SOC designs, reducing product development time and costs," he added.
"Tata Elxsi has provided outstanding support to our customers as an authorised design centre for Tensilica and now we're pleased to announce that they have been trained on our audio and video products and are already supporting our customers' multimedia requirements," shared Steve Roddy, vice president, marketing, Tensilica.
Tata Elxsi has served as a design centre for Tensilica's Xtensa configurable processor family for over three years and is already assisting global electronics companies with Tensilica-based multimedia designs.
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