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SAP Unveils Latest Version Of SAP CRM
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The next generation of CRM applications will be designed to use Web 2.0 style user interfaces to appeal to sales, marketing and customer service professionals, says Gartner.
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Wednesday, December 05, 2007:
SAP AG, a provider of business software, has introduced the next evolution of SAP Customer Relationship Management. The latest release of SAP CRM features a new user interface (UI) with Web 2.0 capabilities, customer interaction centre, 360 degree customer view, ready to use enterprise services and real time offer management. Targeting the growing business user market, this new product has been co-innovated with leading customers and partners, and is designed to be simple and powerful to solve real business problems, the company said.
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The new version of SAP CRM brings to the market a range of new capabilities -- flexible multi-channel customer service, maximising the value of every interaction, and optimising marketing and promotional spend -- in key areas designed to help companies empower their teams, delight their customers and grow their business.
“The latest version of SAP CRM is all about customer-driven growth and is revolutionary for the enterprise software industry as a whole,” said Bob Stutz, senior vice president and general manager, CRM global strategy and product development, SAP. “SAP is bridging the gap between cool, user-driven Web experiences and enterprise software applications. SAP CRM is about making CRM simple and powerful to provide differentiation, innovation and agility to business users. The ultimate goal is to enable companies to empower employees, gain customer insights and drive growth.”
SAP CRM is already helping companies such as Adobe Systems, Danfoss and Intel Corporation extend and improve customer-facing processes across their business ecosystems of employees, customers and partners. In India, SAP has partnered with Wipro Technologies, TCS, Satyam, Cognizant, Enteg Infotech Pvt Ltd, Mindtree Consulting, HCL Technologies and IBM for co-innovating and promoting the next-generation CRM solution.
SAP CRM 2007 is available now.
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