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A New Born, Symphony Marketing Solutions!
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Headquartered in Southport, Connecticut, the new company has a global delivery and solutions centre in Bengaluru, India.
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Thursday, December 06, 2007:
Symphony Services, a product engineering services company, has formed a new company, Symphony Marketing Solutions, which will focus on helping organisations use the latest data management and analytics technologies. Symphony Services' existing marketing solutions employees and related operations will shift to the new organisation that will be headquartered in Southport, Connecticut with a global delivery and solutions centre in Bengaluru, India.
Out of Symphony Services' 4100 employees, 1100 will make the transition to the new company, which will be headed up by Joe Bellini, who will serve as chief executive officer.
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Symphony Services is partnering with Symphony Technology Group, which will be the majority shareholder, to launch the new company.
Symphony Marketing Solutions will offer its clients a talent pool that leverages business insights present in underlying data to build strategies that help the clients take more informed decisions that have a direct impact on their revenue - including building data-based marketing strategies for customer acquisition, devising customer retention strategies and executing loss mitigation strategies through cutting edge forecasting tools, said the company.
Dr Romesh Wadhwani, chairman and chief executive officer, Symphony Technology Group and chairman, Symphony Marketing Solutions, said, "Symphony Marketing Solutions is uniquely placed in the marketing analytics space as it is one of the only companies that brings together such a diverse portfolio of clients across varied industries with one of the best talent pools in industry through a reliable and proven global delivery model."
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