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Mobile Entertainment Revenues To Touch $47.5 Billion By 2010
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Juniper Research says mobile music, games and TV are likely to generate $34 billion by 2010.
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Saturday, March 15, 2008:
The combination of greater 3G adoption and an increase in rich media, made-for-mobile content will drive mobile entertainment revenues to $47.5 billion by 2010, according to a new report by Juniper Research. The China and Far East region currently provides the largest market for mobile entertainment services and contributes around 41 per cent of global revenues. The Asia Pacific region is forecast to retain its leadership through to 2012, when it will still contribute 33 per cent of global revenues.
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According to Dr Windsor Holden, author of the report, "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment."
The report also notes that in some mobile areas – such as gambling, adult content and some social networking services – national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment.
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