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AstraZeneca Selects TIBCO Spotfire
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The enterprise analytics platform will help AstraZeneca improve its sales and marketing efficiency.
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Tuesday, April 08, 2008:
AstraZeneca Netherlands has selected TIBCO Spotfire enterprise analytics platform to meet the business intelligence (BI) needs of its sales and marketing professionals. The Spotfire solution delivers real-time performance reporting and analysis to help the company's entire sales and marketing team.
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Stated Etienne Jap, director, business report and market resources, "We started using Spotfire as a temporary tool to help us manage data in a new SQL data warehouse we had set up to help support sales and marketing analysis. Our previous reporting system had relied upon BusinessObjects but this was not adequate to meet the needs of our expanding sales and marketing teams as it was slow and we could only get reports on a weekly or monthly basis."
"We found the TIBCO Spotfire software so effective that we recommended to our executive team that we expand the use of Spotfire across our entire sales and marketing teams," continued Jap.
Jurgen Antonis, manager sales force effectiveness, AstraZeneca, said, "Spotfire has made an immediate difference to the efficiency of our sales and marketing operations. It allows our salesreps to upload information on their sales performance daily and to measure their progress against agreed targets and objectives. It also allows our executive team to see how our sales teams are performing and if any adjustments need to be made to help us meet our targets and growth criteria."
Currently around 50 senior managers are using the full Spotfire Enterprise Player, and another 200 AstraZeneca employees will start using Spotfire with the TIBCO Spotfire Web Player for remote access shortly.
"We can run reports off Spotfire based on KPI calculations, both for individual employees, managers and departments," added Antonis.
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