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Dell To Manufacture Laptops In India
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Launches the Dell 500 laptop computer -- a product designed for customers in emerging countries such as India and China.
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Tuesday, April 22, 2008:
Dell today dedicated its computer factory at Sriperumbudur to the people and announced expansion of its manufacturing capacity in India, to commence production of laptop computers built for Indian customers, besides the current manufacture of desktops.
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Dell has introduced an easy-to-use, efficient and affordable laptop computer, the Dell 500, a product designed especially for customers in emerging countries such as India and China. Developed with the aim of delivering affordable mobility to SMEs, education and the public sector, the Dell 500 laptop computer is said to offer enhanced mobile computing in configurations starting at Rs 24,500.
The Dell 500 offers the choice of pre-loaded Microsoft Windows XP Home or Ubuntu Linux full application suite, onsite next-business-day warranty in about 600+ cities and features such as a 8-in-1 card reader and direct multi media playback buttons. The Dell 500 laptop offers easy connectivity and enhanced mobility with a host of wireless access options.
Speaking at the dedication event, chief minister Karunanidhi congratulated Dell and the people of the state of Tamil Nadu. “Our state is quickly emerging as a manufacturing powerhouse, and I am pleased to see the rapid growth and expansion by companies such as Dell. The quality of our people, supported by our fast-improving infrastructure will help us sustain industrialisation growth and bring prosperity to our state.”
“India is the fastest growing market for Dell worldwide and laptops have emerged as the fastest growing form factor. In fact, Dell has decided to focus on laptops worldwide as a strategic growth priority, and the start of laptop production in India is an important part of our plans,” said Paul-Henri Ferrand, president, Dell APACS.
“Manufacturing the range of laptop computers in India will enable us to deliver even greater value and a superior experience to our customers, offering us competitive advantages in terms of speed delivery and cycle time. This is a vital next step in our strategy for leading growth and success in India,” said Rajan Anandan, vice president and GM, Dell India.
Speaking at the occasion, Simon Wong, Vice President Asia Operations for Dell said, “The India manufacturing facility has ramped up very quickly to achieve several significant milestones within our first year of operations itself. The portfolio of our products being manufactured here now includes the entire range of laptops – from the premium XPS models to the entry-level Dell 500, as well as all platforms of desktops.”
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