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Adobe Buys European Imaging Software Maker
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The acquisition is expected to expand the use of Adobe Scene7 software in Europe.
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Monday, September 15, 2008:
Adobe Systems has acquired YaWah ApS, a European imaging software provider based out of Aarhus, Denmark, for an undisclosed sum. The acquisition will accelerate the European and global expansion of Adobe Scene7, the hosted rich media platform designed for eCommerce and multi-channel marketing companies. Today Adobe Scene7 solutions are used by blue-chip companies worldwide — such as QVC, Otto UK and Levi Strauss & Co. — to drive online business, through the management, distribution and delivery of dynamic content across channels.
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"YaWah has built an excellent product, customer base and a supportive set of partners that deliver dynamic rich media across Europe,” said Doug Mack, vice president and general manager, consumer and hosted solutions, Adobe.
Mack added, "YaWah’s market knowledge and technology, integrated with Scene7, will ensure that European companies have immediate access to hosted media solutions that are transforming the online experience for some of the Web's most visited sites.”
Adobe Systems stated that the addition of YaWah is not expected to have material impact to Adobe revenue and earnings in fiscal year 2008.
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