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HP To Set Up 7,500 Stores In Asia Pacific
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As part of the retail expansion in the region, HP will introduce new HP Experience Stores over the next two years.
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Thursday, September 18, 2008:
HP plans to roll out 7,500 new retail partner stores across 1,000 more cities in Asia Pacific, broadening its consumer reach to 25,000 retail partner stores by 2010. The company will also be introducing an enhanced consumer experience with new HP Experience Stores - to make shopping for a printer or PC more enjoyable, easier and more engaging. This initiative will be complemented by the establishment of HP Alternate Experience Centers which bring HP technology to non-IT locations where consumers shop and play.
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According to Christopher Morgan, senior vice president, imaging and printing group, HP Asia Pacific and Japan, "Today, HP is further extending our consumer leadership in Asia Pacific by staying ahead of changing consumer buying behaviours by improving shopping experiences through our new HP Experience Stores. We are also making HP technology more easily accessible through the expansion of our retail footprint and bringing the full portfolio of leading-edge consumer PC and printing consumer technologies to consumers."
"The HP Alternate Experience Centers provide HP technology experiences unique to their destinations, driving deeper engagement with consumers by assimilating technology with lifestyle interests," said See Chin Teik, senior vice president, personal systems group, HP Asia Pacific and Japan. "These new Alternate Experience Centers will further complement and strengthen HP's growing retail footprint."
Over the next two years, HP will work with its retail partners to invest in setting up an additional 7,500 stores that will span 1,000 more cities. The majority of the new retail partner stores will be located in the key growth markets of China, India and Southeast Asia (SEA), complemented by an expansion of HP's retail presence in mature markets.
In particular, HP will focus on increasing its retail presence in non-metropolitan cities in the region, such as Wuxi (China), Jaipur (India) and Palembang (Indonesia), so that consumers in these non-metropolitan cities can enjoy easy access to retail partner stores merchandising HP's full range of consumer offerings.
As part of the retail expansion in the region, HP will introduce new HP Experience Stores over the next two years. This first phase of the programme will cover 100 retail partner stores by the end of 2008 and encompass 200 retail partner stores by 2009-end. Subsequent phases of the programme will see elements of the new HP Experience Stores being extended to new and existing retail partner stores.
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