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Aurigo Announces Channel Expansion Into Middle East, Africa
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Enters alliance with Columbus IT.
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Thursday, September 18, 2008:
Aurigo Software Technologies has entered into a strategic alliance with Columbus IT (CIT), a global technology consulting and software development company in the Middle East and Africa, to offer Aurigo Brix and Microsoft Dynamics AX in this region. Columbus IT is said to be one of the largest Microsoft Business Solution partners.
Through this, Aurigo will be able to offer end-to-end construction ERP solution to its customers in this region. It will also help Aurigo establish its global reach specifically in the emerging markets by co-investing joint efforts with Columbus IT.
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Speaking about this partnership, Manjeet Singh, managing director, Columbus IT FZC, said, “We are extremely happy to partner with Aurigo Software to offer and support their construction ERP solutions in the Middle East and African market, where construction and real estate is booming in a rapid pace. Aurigo’s construction ERP Suite will help customers generate greater business value when compared to the existing information assets and will help enhance their return on investments.”
“This strategic partnership with Columbus IT sets a roadmap to our global expansion and offers immediate reach to Qatar, Kuwait, UAE, Saudi Arabia, all GCC regions and Africa. CIT is primarily focussing on the construction vertical as their key business driver for the next few years; this is also a motivating factor for Aurigo. With this, Aurigo and CIT will be co-investing in joint sales efforts and in working together to peel the onion in this region. We are extremely happy that our product proved its mettle in the series of due diligence activities conducted by CIT,” said Balaji Sreenivasan, CEO, Aurigo Software Technologies.
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