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Welcome To The Human Network: Courtesy Cisco
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With The Human Network campaign, Cisco is redefining its branding efforts in India to highlight how its technologies are impacting our lives.
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Monday, September 29, 2008:
Cisco has announced the second phase of its 'Welcome to the Human Network' brand campaign, called 'The Human Network Effect' in India. The corporate brand campaign targeted at customers, partners, and employees, through a media buying strategy focused on multi-platform media such as television, out-of-home and digital media. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the Human Network story, this is Cisco's first-ever marketing campaign in India to coincide with the global launch.
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Nupur Sharma, head, brand strategy and advertising, Cisco India and SAARC, said, "With The Human Network campaign, Cisco is redefining its branding efforts in India to highlight how its technologies are changing the way we work, live, play and learn. Ultimately, our target audiences care about the effects of technology, and that's what Cisco will highlight in this next phase of the Human Network campaign."
To demonstrate the business and social benefits of people coming together using Cisco technology and illustrate the impact of leveraging the power of the Network, the campaign focuses on seven network effects -- the new collaboration effect, the break bown barriers effect, the save more travel less effect, the power when you need it effect, the launch products faster effect, the save the planet effect, and the knowledge is power effect.
The campaign emphasises a strong digital focus with Web 2.0 tools integrated on a new environment created on the Cisco Web site that mirrors the Human Network Effect. This section lets visitors interact and share information and ideas with one another, business partners and Cisco employees. The company is also launching a 'Share Your Story' digital contest to invite people to share experiences that demonstrate the new and positive effects of technology in our lives.
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