Tuesday, September 30, 2008:
Bengaluru-based Ziva Software, a mobile search start-up, incubated at IIM Bangalore, has announced the launch of Zook Alerts. Zook is claimed to be India’s first mobile fetch engine that gets exact answers to any query, across the whole of India. The service can be accessed via mobile browsers (www.zook.in) or by sending a SMS to 57575665.
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Zook Alerts are available for a number of different categories – deals/coupons, movie show times, events, weather, traffic updates, cricket news/scores, etc. Zook Alerts enables users to create custom alerts for themselves depending on their specific interest(s). For example, a user may choose to receive updates only for English movies playing at PVR @ Forum Mall in Bengaluru – rather than receive a generic alert with different movies across the city.
To set alerts, users can visit www.zook.in to find and set the desired alerts (by searching for 'alerts ' where category can be deals, movies, etc.). This can also be done by sending an SMS with a message such as 'alerts movies and/or '. For instance, 'alerts movies PVR Bangalore' helps you find and set automatic updates only for show times in that theatre.
In addition, Zook Alert users can always access Zook to find exactly what they are looking for – say, by searching for 'Nokia Deals Bangalore' on Zook, and then using the 'Subscribe to Deals Alerts' action to get SMS updates whenever similar deals are available.
Commenting on the launch, Dr Ajay Sethi, founder and CEO, Ziva Software, said, "Zook has, for the first time, introduced a personalised alerts service that gives mobile users the choice and flexibility to decide what they want to follow. This dramatically improves the usefulness and effectiveness of mobile alerts."
Zook is a free service; however, users will have to pay the usual operator-specific premium SMS and data/access charges for using WAP and sending SMSes.
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