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Airtel Picks envIO To Boost Hello Tunes!
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The service will enrich user experience of Hello Tunes.
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Tuesday, September 30, 2008:
envIO networks, a mobile social marketing company, has deployed its envIOWorks platform for Bharti-Airtel. The envIOWorks platform will power Airtel's Hello Tunes Manager, that is available via a free download to Airtel's 75-plus million mobile customers.
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According to the company, users can find out what tune they just heard or review a history of recently-heard tunes, and send ratings, comments and requests to their friends. With Hello Tunes Manager, users can search the Hello Tunes catalogue to find the latest choices, receive recommendations from their friends or new tune promotions from the envIOWorks platform.
"Our Hello Tunes service lets our subscribers create and experience a personalised calling experience for their friends -- their social community," said Sanjay Gupta, chief marketing officer, mobile services, Bharti Airtel. "Music in its various forms, genres strikes a universal chord with mobile users and envIO's Hello Tunes Manager fits in with the vision of recognising and leveraging the power of innovative mobile content as the right catalyst for social marketing. The service will enrich user experience of Hello Tunes, giving a whole new dimension to the way they engage with near and dear ones. We're seeing this increase both service usage and content consumption."
"Mobile content is inherently social, and mobile users want a social experience around this content. Our platform delivers this - and unleashes the power of social marketing to accelerate discovery and consumption of all types of mobile content," added Prakash Iyer, founder and chief executive officer, envIO networks.
envIO and Airtel released the Hello Tunes Manager in a 'soft launch' in the second quarter of 2008.
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