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Nazara To Develop Mobile Content On Sameera Reddy
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Nazara gets an exclusive licence to develop mobile content on Reddy, using her likeness and name, and distribute it all over the country.
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Monday, November 10, 2008:
Nazara Technologies Pvt Ltd, a mobile content developer based in Mumbai, has signed an exclusive deal with Bollywood actress Sameera Reddy to develop a wide range of mobile phone content based on her. The product line-up will include exclusive imagery (wallpapers and screensavers), games, Meet and Greet contests, ringtones in Sameera's voice, videos and more. Meet and Greet contests, win a date contest and games will be offered across multiple access channels like voice, SMS and WAP.
Nazara will distribute the content to mobile operators who, in turn, will market it.
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The company's partners in India include Airtel, Spice, Idea, Vodafone, BPL, Tata Indicom, Reliance India Mobile and Cellebrum.
According to Nitish Mittersain, CEO, Nazara, "We are very excited about both the opportunity presented by the mobile content industry in India and its expected growth over the next few years. There are nearly 30 crore mobile phone users in the country, out of which 91.6 lakh mobile phone users were added during the month of August alone. We expect strong demand from mobile operators and look forward to bringing fun products based on Sameera to millions of mobile phone users in the coming months."
"The arrival of 3G will add to the growth impetus by making it possible to develop and sell high-end VAS," he added.
Nazara, in which VC firm Sequoia Capital has invested, exclusively licences many brands such as Sanjay B Jummani, Sachin Tendulkar, Sehwag, M S Dhoni, Archie Comics, GM Viswanathan Anand and Stardust gossips-Images amongst others and develops mobile-content based on these brands.
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