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Bharti Airtel Honoured At World Communication Awards 2008
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Bharti Airtel wins the 'Best Content Service' and 'Best Project Management' awards at the World Communication Awards 2008.
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Monday, December 08, 2008:
Bharti Airtel has been awarded ‘Best Content Service’ for the Airtel IFFCO Farmer Information Dissemination platform and ‘Best Project Management’ for the Gujarat E-gram project at the World Communication Awards held at London.
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The Airtel-IFFCO Farmer Information Dissemination Platform project was awarded the Best Content Service for its innovation and being able to provide rural consumers granular information regarding their livelihood requirements. The service empowers rural farmers by providing them with five free voice messages every day on mandi prices, farming techniques, weather forecasts, diary farming, animal husbandry, rural health initiatives and fertiliser availability etc. through 40,000+ IFFCO societies.
The platform has been created and is maintained by Airtel for IKSL (IFFCO Kisan Sanchar Ltd), the JV company between Airtel and IFFCO. Other nominees in this category were Omnifone (MusicStation), Orange/France Telecom (Orange Sports TV), Peperoni Software (Mobile Social Networking/Mobile Site Building), Tata Communications (Live Darshan - Blessings) and Turkcell (Hospital Reservation via SMS).
The Airtel E-gram Connectivity Infrastructure project is claimed to be the largest e-governance rural connectivity initiative at the village level. Under this project, Airtel had partnered with the Gujarat government to set-up telecom infrastructure by providing a comprehensive VSAT-based solution, to connect panchayats and common service centres (CSCs) across 13,716 villages in the state.
The connected E-grams and CSCs will deliver to rural populace high quality and cost-effective video, voice and data services in the areas of e-agriculture, e-governance, e-health and e-education. Other nominees in this category were Alcatel Lucent, Comverse, Easynet, Orange Business Services and TEO LT, amongst others.
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