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Nokia India Announces Take Back: Drop An Old Phone Today!
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If people no longer need their mobile devices, they can bring it back to Nokia for recycling and it can put them to good use.
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Wednesday, December 31, 2008:
Nokia India will launch its ‘Take Back’ campaign from 1 January 2009. The ‘Take Back’ campaign is aimed at educating mobile phone users on the importance of recycling eWaste and will be rolled out in phases across the country.
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As a part of this initiative, the company will encourage mobile phone users to dispose their used handsets and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers in New Delhi. The company will be planting a tree for every handset dropped into these recycling bins and giving out a surprise gift as well.
According to Shivakumar, “As market leaders in mobile devices, we have a unique opportunity to make an impact that goes beyond our own business. Our vision is a world where everyone being connected can contribute to sustainable development. As responsible leaders, we want to drive best practices in our industry. Achieving environmental leadership means minimising our own environmental footprint and encouraging recycling is a step in this direction.”
A consumer survey conducted by Nokia across 6500 respondents in 13 countries, including India, highlights that despite the fact that people on average have each owned around five phones, very few of these are being recycled once they are no longer used. Only 3 per cent said they had recycled their old phone. Instead the majority, 44 per cent, are simply being kept at homes never used. Others are giving their mobiles another life in different ways passing on their old phones to friends or family or selling their used devices. Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17 per cent and Indonesia at 29 per cent, and highest in the UK at 80 per cent and 66 per cent in Finland and Sweden.
The ‘Take back’ campaign aims to increase awareness of the concept of recycling. If people no longer need their mobile devices, they can bring it back to Nokia for recycling and it can put them to good use - 100 per cent of the materials in the phones can be recovered and used to make new products or generate energy.
As part of its campaign, Nokia has laid out a recycling infrastructure across the country with over 1,300 recycling bins installed at Nokia Priority Dealers and Nokia Care Centers nationally. If every Nokia user across the world recycled just one unused phone at the end of its life, together we would save nearly 80,000 tonnes of raw materials.
By recycling material, your phone will live on in something new as the material is used to make useful items like park benches, utensils etc. So make a resolution today – drop in an old phone or accessories and contribute to saving the environment.
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