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Acer Brings Gateway, eMachines To Indian PC Market
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All Gateway models will be 100 per cent preloaded with Windows OS.
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Wednesday, May 27, 2009:
Acer has launched two global PC brands -- Gateway and eMachines -- in the Indian market as part of its worldwide multibrand strategy kickstarted with the acquisition of Gateway in the US in late 2007. Acer India would be launching the two brands into the Indian PC market targeted at distinct segments. All Gateway models will be 100 per cent preloaded with original Microsoft Windows operating system.
“In a market in which consumer goods offer increasingly advanced and standardised technologies, a new generation of users is changing consumer rules: emotional consumers.
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A PC brand aimed at gaining share in today’s market must respond to end users’ requests. The answer lies we believe in a new multi-brand strategy, Acer has been able to set user targets and identify the ideals these users aspire to, and then develop products and brands that reflect their desires and needs,” said W S Mukund, managing director, Acer India. He unveiled the new offerings at the event.
Commented Rajan Anandan, managing director, Microsoft India, “Microsoft is delighted to partner with Acer to facilitate the development of their multibrand strategy – set in action in India with the launch of the premium Gateway brand. With Gateway, Acer and Microsoft will now be able to deliver to the requirements of the growing high-end customer segment looking for powerful computing solutions that blend seamlessly into their lifestyles. Gateway represents powerful haute couture in the world of personal computing – underscored by performance, utility, security and style.’
“With the availability of Gateway in India, Acer will now be able to deliver tailored products for different customer segments in India – closely complementing Microsoft’s own approach to the Indian market,” added Anandan.
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