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APW President To Increase Focus On Technical Services, Channel Programme
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The company has also promoted S. Venkatraman to the position of vice president, enclosure solutions and technical services.
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Friday, June 19, 2009:
APW President Systems, an enclosure solutions company, is reinforcing its focus on the telecom, contract manufacturing and small and medium business (SMB) segments, as well as entertainment/healthcare and Government segments. Additionally, the company is planning to emphasise on technical services and solutions and on expanding its market reach through a channel partnership programme.
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On the technical services front, APW President has been moving to offer increased back-end support and advisory help to customers in data centre and telecom centre projects from an early stage of the planning cycle through design, deployment and completion. The company's technical personnel are closely involved in counseling IT managers, sharing expertise, and evolving optional solutions with modularity, scalability and reliability.
"This is a natural progression," said E. Elias, managing director, APW President Systems. "We have been developing our technical skills across a range of business verticals for almost a decade. With our cumulative expertise and insight, we are confident that our growing business in enclosure solutions will get added impetus even under difficult market conditions."
In line with the strategy, the company also promoted S. Venkatraman to the position of vice president, enclosure solutions and technical services.
"We have a well-established business-to-business model, supported through marketing and sales distribution channels. We plan to increase thrust on sales through channels (system integrators, VARs etc.)," said Pramod Agashe, chief operating officer, APW President Systems.
In developing channel partnerships, the company is enrolling channel champions who have a reputation for driving market growth, and for fostering a value-creation strategy that aligns with a customer-centric approach, the company adds.
"To quote an example, we have appointed Asia Pacific Brands India Ltd (APBIL), a provider of distribution services for IT and industrial products, as national distributor for the FlexiBox, our range of wall-mount cabinets," says Pramod.
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| The company name is "APW President Systems" or "APW President" ... not "APW" ... please correct the headline. |
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| - T A Balasubramanian, Mumbai, 6/19/2009 6:32:58 PM |
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