 |
 |
 |
| |
|
|
Jivox Enhances Online Video Advertising Platform
 |
|
|
|
| |
|
The company has added QuickStart video ad creation templates and a publisher portal to its video advertising platform.
|
|
|
|
|
|
Wednesday, July 01, 2009:
Bengaluru-based Jivox, India's online video advertising company, has added new features to its online video advertising platform, including QuickStart video ad creation templates and a publisher portal.
|
|
A new template-based approach enables users to create professional-looking online video ads in just a few minutes by completing a series of prompts for text and logos. Any ad created in the Jivox service can be saved as a QuickStart ad to be customised by other users, and unlike other template-based approaches which do not allow further changes to the ad, Jivox QuickStart ads can be further edited by using Jivox advanced video ad creation tools.
Jivox users with Master Account status, such as franchisees or insurance agents or wealth managers, can create a QuickStart ad and publish it to members within their network to be completed with individual details. This provides organisations control over branding elements while allowing members to customise an ad content to fit their individual needs.
The Jivox Publisher Portal enables publishers' sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console. Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.
"We built our new publisher portal to empower our partners to white-label the Jivox video advertising platform. Using our publisher portal they can have a real-time status of all their advertisers' campaigns and can manage them the way they currently do business," said Naren Nachiappan, managing director, India, Jivox.
With in-player interaction features, a user can directly interact with the video ad and share it via SMS, email or upload it directly to Facebook. Advertisers can configure the in-player form to request information from users without them having to leave the webpage.
|
|
| |
|
|
|
|
| |
|
|
| |
|
| |
| |
| |
|
|
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
SUBSCRIBE TO EFYTIMES
Receive the latest reviews, how-tos, news & more.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join The LED Lighting Revolution |
| The technology to solve our lighting problems is here. What the industry needs is a change in the way people think about lighting, and a new blood tha... |
|
|
10 Best Windows 8 Features You Missed |
| The frequently heard Metro interface of Windows 8, designed for touchscreen computers and tablet PCs, has been built to use HTML5 and CSS3. It seamles... |
|
|
| |
| |
 |
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
"Aakash Is An OLPC Wannabe" |
| Satish Jha, head of One Laptop Per Child (OLPC) India Foundation, believes that the Indian Government had billed Aakash as an answer to OLPC.... |
|
|
|
|
|
| |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|