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Adobe Youth Voices Completes 3rd Year In India
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The AYV-India programme is a partnership between the Adobe Foundation and AIF.
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Thursday, July 02, 2009:
The Adobe Foundation has completed the third year of its signature philanthrophic programme, Adobe Youth Voices (AYV) in India. The Foundation showcased some of the creative work completed this year by children in 10 sites across Delhi, Noida and Gurgaon. This programme is a part of Adobe’s global philanthropic initiative, currently being run in 31 countries around the world. The American India Foundation (AIF) has been AYV’s primary deployment partner in India since 2007.
The AYV-India programme is a partnership between the Adobe Foundation and AIF that empowers youth to comment on their world by using multimedia and digital tools to share their ideas, demonstrate their potential and take action in their communities.
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AYV-India includes 25 schools in the National Capital Region and Bengaluru and reaches out to more than 1,000 children.
“Our global initiative, Adobe Youth Voices, is about enabling young people with critical skills and confidence that help them become productive and engaged members of the community,” said Naresh Gupta, managing director, Adobe India, and senior vice president, Print and Publishing Solutions Business Unit. “Through this programme, Adobe is aiming to make a positive difference in diverse underserved communities,” he further added.
Through AYV, middle-and high-school aged youth develop critical thinking, collaborative learning and effective communication skills. The programme enables them to acquire the skills needed to create media projects, including videos, documentaries, digital photography, photo journalism, animations, websites and multimedia.
Rashmi Soni, senior communications manager, Adobe India, said, “We are delighted to announce the completion of the third year of Adobe Youth Voices in India and to see the overwhelming response from India’s youth. This unique programme engages young people in exciting and meaningful new ways and enhances educators’ skills and resources while encouraging participants’ creative work. Adobe Youth Voices has been a tremendous success and is growing larger every year.”
This year, the completed projects include photo essays, documentaries and animation films on a variety of topics. One of the highlights was three public service announcements (PSAs) made by students of Rani Dutta Arya Vidyalaya on voting for the 2009 Lok Sabha elections. The film was broadcast by two local cable TV channels before the Election Day in Delhi.
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