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Relationshipbasedpricing.com From SunTec!
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The website provides decision makers in the financial services domain and RBP followers easy access to a handy repository of information.
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Saturday, July 04, 2009:
SunTec Business Solutions has launched a new website -- called www.relationshipbasedpricing.com. The site, detached from SunTec's corporate website, aims at offering consultative insights to the Relationship-based Pricing (RBP) strategy that helps global banks see each customer relationship as a whole, and offer personalised prices and services.
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Apart from informative white papers and articles on the RBP framework, the website features quotes from leading analysts, who dub Relationship-based Pricing as a sustainable competitive advantage that helps financial institutions increase their market share, grow deposits, build new relationships, and improve the existing ones.
"Honouring repeated demands from our customers, prospects and partners, who appreciate the benefits of RBP solutions, and also from leading analyst and industry experts, who have been working closely with us to understand RBP and its role in the BFSI domain, we decided to consolidate our knowledge base and showcase it on a website for the benefit of all," said K Nanda Kumar, chief executive officer, SunTec.
"We are sure that this website will spearhead our efforts to exploit RBP that will soon be the de-facto framework for the financial services industry, based on which, leading banks can reinforce and leverage their strength in customer relationships, and thus achieve true customer-centricity," Nanda added.
The new website is navigable and provides decision makers in the financial services domain and RBP followers easy access to a handy repository of information regarding how Relationship-based Pricing helps banks achieve stronger customer relationships and enhanced profitability.
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