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Nokia Slashes Phone Prices Across Portfolio
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The price change could help the world's largest handset maker spur sales of its existing smartphone range.
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Tuesday, February 02, 2010:
Nokia is in the midst of the ever-growing competition in the high-end smartphone market. In a bid to put pressure on the likes of Sony Ericsson and Samsung, Nokia has reportedly cut prices of all its models by up to 10 per cent.
Nokia, on the other hand, says price changes are part of its normal, ongoing business. It usually cuts prices across its portfolio a few times each year.
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After the price cut, Nokia's cheapest smartphone model, the 5230, retails for around 170 euros ($239) in Finland. The model's wholesale price is now below 120 euros, reports Reuters.
The Nokia 5230 is a candy bar phone with a touchscreen that has a resolution of 360X640 pixels. It offers 70MB internal memory and microSD support of up to 16GB. Connectivity features include GPRS, EDGE, bluetooth and micro USB, while Internet access is through the HSDPA connection. It is powered by the ARM 11 434 MHz processor and runs on Symbian 9.4.
In the fourth quarter of 2009, Nokia said its mobile device volumes of devices and services were 126.9 million units, representing a growth of 12 per cent year on year and 17 per cent sequentially. The overall industry mobile device volumes for the same period were 329 million units based on Nokia's estimate, a jump of eight per cent year on year and 14 per cent sequentially.
"We grew our market share in smartphones in the fourth quarter, driven by the successful launch of new touch and Qwerty models. Our performance in smartphones, combined with continuing success in the emerging markets, helped us increase sales in our devices and services unit, both quarter-on-quarter and year-on-year," said Olli-Pekka Kallasvuo, CEO, Nokia.
Nokai recently made walk and drive navigation free on its smartphones, as part of a new version of Ovi Maps. The move puts it in direct competition with search giant Google, which last year launched free navigation on Motorola's Droid.
Looks like Nokia is leaving no stone unturned to drive its competitors out of the 'mobile' game!
Monika Bhati, EFYTIMES News Network
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