Thursday, March 04, 2010:
Meet your friends, build connections, find your business contacts, develop relationships and stay connected with your peers anytime, anywhere; in short, everything you need and nothing that you don’t in one brilliant piece of gadget - LG’s “Cookie Pep”!
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LG Electronics, a global leader and technology innovator in consumer electronics, today unveiled the LG GD510, marketed as 'Cookie Pep' in the Indian market. 'Cookie Pep', is a compact 3-inch full touch screen phone bundled with the host of fun applications and social networking features. With its peppy, stylish and ultra chic design, the phone is targeted to the young audience who love to stay in touch with their peers, build connections and share their life even on the move.
“The all new LG Cookie Pep is in line with our strategy of introducing innovative gadgets and connecting with the youth through relatable propositions. As the name suggests, the phone will enable our young mobile users to have an unordinary fun experience. It delivers all the essentials in communication, multimedia and entertainment in a delightfully compact form. “Cookie Pep” will be actively marketed through a 360° plan and this will be our biggest campaign till date. I am positive that this phone will be an instant hit with the youngsters, said Mr. Sudhin Mathur, Business Head, Mobile Communications, LG Electronics India Pvt. Ltd.
LG Cookie Pep’s new ad campaign will also be the first communication from the brand that will witness endorsement by the newly appointed Brand Ambassadors - John Abraham, Genelia D’Souza and Abhay Deol. In sync with LG Cookie Pep’s image, these leading youth icons represent the values of excellence in performance. The radically refreshing communication around LG Cookie Pep will further strengthen the brand’s imagery of fun, youthfulness and free spirit. For the first time in the history of mobile communications, three leading Bollywood stars will come together – a rather unique way of delivering energised experience in an unordinary way!
The new LG Cookie Pep comes bundled with a plethora of fun applications. It is designed to offer a sociable and enjoyable mobile phone experience, bringing forth full touchscreen capabilities, as well as a fun graphical interface with pocket applications, live cricket simulation. This coupled with social networking connectivity allows users to easily stay connected to Facebook, Twitter, MySpace and other popular sites at any given point of
time.
Fully fluent in multimedia, the LG cookie Pep plays music and movies in several popular file formats. An easy-to-use browser brings all the best mobile content to the device’s large screen and a 3.0 megapixel camera captures high quality photos and videos for sharing online or sending to friends.
The spacious 3-inch WQVGA touchscreen extends almost to the edges of the LG Cookie Pep with a narrow 4.8 mm bezel giving the illusion of an uninterrupted sheet of glass. The unit’s sleek design is accented by a single back lit button on the face that functions as the menu, end and
cancel keys, depending on the phone’s mode. The LG Cookie Pep is crafted from brushed aluminium which adds sheen to its sleek looks.
LG Cookie Pep will be available in the market since March week 1 and will be priced at Rs 7,500.
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