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MSN India Unveils MSN Yuva – India’s first Online Hindi Youth Channel
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Monday, March 15, 2010:
MSN India launches a unique & first-of-its-kind Hindi Portal - MSN Yuva. Yuva is a one stop shop online Hindi channel for the local and global youth of India. It is One of MSN India’s many innovations - MSN Yuva is an effort to reach out to the Hindi speaking youth of the country. It offers a window into every aspect that interests Gen X, from sports, to entertainment, to career counseling, to the latest news. MSN Yuva, replete with all this and more, can be accessed at www.msnindia.com/yuva/at .
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Some key features on MSN Yuva
Dosti: A social networking site in Hindi: where it is possible to connect with friends, post pictures, share videos, play games, update one’s status, all in Hindi.
Dil Se: An online confession box: Is a place to find solutions to one’s most intimate/personal problems with the choice of keeping or revealing one’s identity.
Fun Tadka: The fun quotient on MSN Yuva which provides Bollywood’s latest gossip, film reviews , tips on love & romance etc
“India, as we know, is the leader in youth demographics and we wanted to extend MSN’s appeal and use it as a tool that caters to a much larger audience. Majority of Indians still think in their native language – Hindi, and MSN Yuva serves as a unique channel not only for information and news updates, but also as an interactive channel with features like Dosti and Dil Se. MSN Yuva is a personalization of MSN in our native language where no translators are required to change thoughts into words; people can find their world online in their language and essentially bring MSN to the PCs of the multitude who think and connect in Hindi” – Says Sanjay Trehan – Head MSN India
MSN Yuva’s USP is evidently, the lineage that comes from being a Microsoft property. MSN is one of the most popular Online channels – with 200 Million Page Views. It is known for the best editorials across all verticals; MSN Yuva is the next step as an outreach to a majority of Indians. It offers relevant content to the Hindi and Hinglish speaking generation –which constitutes every Indian at some level. Through this route, MSN India will be a gateway to the local-global Indian youth, that is, in most cases; at least bi-lingual (English and Hindi). It showcases the true power, reach and penetration range of the internet and illustrates how the Web can reach out to any and every one. It is a singular attempt to eliminate the Language barrier in the online space. MSN Yuva is essentially where the youth of a billion strong nation can communicate online in their language.
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