Tuesday, September 07, 2010:
Having introduced Mumbai consumers to 17 information communication technology (ICT) brands and their products (including ASUS, BenQ, D-Link and Transcend), the Bureau of Foreign Trade, MOEA, Taiwan, and the Taiwan External Trade Development Council (TAITRA) will now present the ‘Taiwan Excellence Experiencing Zone’ at Inorbit Mall, Vashi from 10 to 12 September 2010.
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The ‘Taiwan Excellence Experiencing Zone’ will showcase lifestyle products such as laptops, LCD monitors and wireless devices. Related brand presentations and onstage activities will be arranged throughout the day, including clear demonstrations of these products. Participants will have the opportunity to experience cutting-edge technology by taking part in virtual games like ‘Hole in the Wall’; they can also win Taiwanese products by participating in mini lucky draws.
Paul Chen, director, TAITRA, Mumbai, said, “We are excited to bring our ‘Excellent Lifestyles’ campaign to connect with consumers of Navi Mumbai. Being developed as a fully planned, independent, and self-contained metro city, and base to one of the world’s largest working class population with a desire for latest technology products, Navi Mumbai provides an ideal destination to promote high quality products made in Taiwan.”
Chen further added, “The festive season sees shoppers flocking in large numbers to malls, and spending more time there. Hence, we are seeking to enrich their shopping experience by participating in various fun-based contests that echoes our campaign slogan ‘Excellent Lifestyles’.”
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