EFY Times  
Monday, December 22, 2014

 
GO
 
 

"Our EDA Tools Can Be Used For Any Vertical"
 
Home >> Electronics >> Interviews
 
"Our EDA Tools Can Be Used For Any Vertical"  
 
"Currently, majority of Indian companies are mostly importing stuff that is manufactured elsewhere, branding it in India and selling it. We expect that focus to shift with more design and manufacturing happening in India," says Jaswinder Ahuja, corporate vice president and MD, Cadence Design Systems   
Rate this news:  (1 Votes)
Thursday, February 23, 2012 Cadence Design Systems is a key leader in the area of electronic design automation and they develop software and solutions targeted at companies doing advanced electronics design from chips, boards and systems. Jaswinder Ahuja, corporate vice president and MD, Cadence Design Systems, speaks to Jalaja Ramanunni and Dilin Anand of EFY.

EFY: What verticals does Cadence focus on with its design automation solutions?
The EDA tools that we develop are in a way horizontal which means that they can be used to do designs in any of the verticals be it medical designs, defence and aerospace, industrial computations, etc. This is because the fundamental design challenges and problems across these verticals are quite similar. Where we do have certain solutions that are targeted towards certain verticals is among specific methodologies that are built on top of these designs and some IP that is targeted for the class of designs that is targeting these different verticals.

EFY: What kind of challenges does each vertical bring up for the designer?
The nature of challenges that each vertical offers is quite different. Take consumer products, consumers are very demanding and discerning and in a sense fickle in what they will choose to buy. Thus performance, price and appearance become key considerations for their purchase decisions. This has a ripple effect on design challenges because we need to be able to design fairly advanced electronics at a very low price point. That actually requires us to use very advanced design methods and design techniques.

If you look at applications in medical electronics, this is different since here it is going to be something that is close to the human body or even embedded within the body. In the defence and aerospace sectors, you would want zero failures. Here reliability comes into play bringing up yet another different set of design challenges.

EFY: What evolving trends have you observed in these EDA tools?
If you look at some trends in design that are common across these verticals, there are some things that are really obvious. First, power considerations are very important. Regardless of the end application, low power design or power efficient design is going to be a key. It also ties to the overall macro theme of green energy and environmental protection.

Second, if you look at further miniaturisation where we move into further advanced process nodes which is at the heart of Moore's Law and is driving the electronics industry. Right now we are looking at 28nm as mainstream going into 20, 14, 10 and perhaps 7nm at some point. Now that is going to pose tremendous design challenges.

Given the nature of applications, and a drive towards SoC and more functionality on the chip, mixed signal design is going to become critical. Another vector is that as designs become large and complex, the verification of these designs becomes an even bigger challenge.

The next one would be the increased use of IP, having a portfolio of IP and methodologies to rapidly integrate IPs to create design. Last but not the least, at the end of the day, the end-users care about the system which has both hardware and software. Methodologies to do design allow us to conceive the product at a system-level and then make us understand what the silicon needs to be and then builds it back up again looking at hardware and software put together.

design systems, eda tools, software design tools, hardware design tools




EFY: What does your Indian R&D centre focus on?
The Indian R&D centre works on the entire portfolio of products that Cadence has to offer. Some of the products are completely led by our technical teams in India and some others are worked on together with the technical teams in other parts of the world.

EFY: Could you elaborate on Cadence's presence in India?
Cadence has been present in India since 1987. We have a fairly large Corporate Resource Center in Noida, with 800 odd people working out of that centre. It is mostly R&D, but there is Global IP and Global Customer support functions. We have another centre in Bengaluru where we have close to 270 odd people working on a combination of R&D, application engineering focus on end customer markets in India, services and other functions. We have another small centre in Hyderabad as well.

EFY: What are your target markets in India?
If you look at the composition of the market, it is mostly the large MNCs who have significant design centres in India. Then there are also the design services companies, various government and defence labs in India that are doing electronics design or research in electronics design. And there are the upcoming breeds of start-up companies that are doing products or IP out of India.

EFY: Which of these are you most excited about?
Given everything that is happening in the ecosystem with the electronics policy on the horizon and the electronic development fund which is comprehended within the policy, we are expecting that a lot more design will happen in India over the next decade. And that will be from small start-up companies that will come up focusing on IP and products, as well as other Indian companies that will expand their presence in India and do more design. Currently, majority of Indian companies are mostly importing stuff that is manufactured elsewhere, branding it in India and selling it. We expect that focus to shift with more design and manufacturing happening in India.

EFY: We have a lot of start-ups coming up in India who do chip design and system design. Has Cadence taken any initiatives to get to these cash-strapped markets?
Yes and I am hoping that through your channel we can reach out to a large number of aspiring entrepreneurs out there. If you are thinking of doing anything in the space of electronic design and you are an entrepreneur or start-up, I encourage you to come and talk to us. Cadence has always been very flexible and innovative in supporting start-ups and coming up with business models that address their needs by helping them to get off the ground and be successful.

Dilin Anand, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 3624)
 
Share

 
 
Electronics News
   
eZCom Software Honored With Supply & Demand Chain Executive 2014 Green Supply Chain Award
Bonafide Launched Medical Billing Software For Chiropractic Offices - New Solution Means More Revenue And Less Stress For Chiropractic Practices
Stationary Lead-Acid (SLA) Battery Market 2015 – 2019 Global Analysis And Forecasts In New Research Report At ReportsnReports.com
InventHelp Client Patents “Battle Boost” – Invention Could Charge Phone And Boost Signal In Remote Areas
Cheshire Public Library Announces New Digital Resources
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Thinfilm Hires Former NXP Executive, Claus Hansen, To Head Sales Efforts In Asia
Pixelworks To Demonstrate Its Industry-Leading Video Processing Technology At CES 2015
21 Additional Industry Leading Companies Join The SCSA Initiative To Enhance Digital Content & 4K Ultra HD Ownership Experiences
Prima-Temp, Inc. To Unveil Revolutionary Fertility Awareness Sensor At 2015 International Consumer Electronics Show
MDS Global Technologies Introduces New Ethernet Over Coax (Eoc) Solutions For Higher Bandwidth Distribution Using Existing Infrastructure
Allegro Software Urges Manufacturers To Maintain Firmware For Highest Level Of Embedded Device Security
QualiTest Group And Texas Instruments Partner To Automate Wireless Protocol Chip Testing Via Managed Testing Services
Rogers Corporation Signs Definitive Agreement To Acquire Arlon, LLC
Associated Spring Announces Opening Of New Innovation And Technology Center
Hybrid Project Introduces The First MFi-Certified Universal Charging Cable
 
   

Weekly

Human Error: The Culprit For November Microsoft Azure Outage
10 Tips To Write A Better Resume For An IT Job!
TCS May Give Pink Slips To Its Employees
Google Releases Cardboard VR SDK, That Can Turn Your Smartphone Into A VR Machine
5 Must-Know Basic Electronics Skills!
Want To Learn Programming Faster? Try These Project Ideas!
Top 10 Incredible But Not-So-Famous Google Tools
25 Cities In India To Get Public Wi-Fi Facility!
CA Technologies Helps Customers Stimulate App User Loyalty With APM Solution Designed For Simplicity, Mobility And DevOps Velocity
Biostar Announces A70MGP Socket FM2+ Motherboard
WordPress Is Under Attack Again!
8 Tools To Boost Your Productivity At Work!
When US President Barack Obama Tried Writing His First Line Of Code...
Coming Soon: WhatsApp For Your Desktop!
Top 8 MySQL GUI Tools
Linux Desktop Environment Is Not As Safe As You May Think!
 
   

Overall

Features
10 Tips To Write A Better Resume For An IT Job!
Looking for a job? Is your resume good enough? Let's find out....
5 Signs That Microsoft Is Making Azure An Enterprise Hybrid Cloud
The company's recent developments prove the future of Azure Cloud Services platform....
6 Hottest IT Skills For 2015
Aiming to get a good job in 2015? You must have the following skills!...
Debian Vs Ubuntu: Here Are The Changes Made In Last 10 Years!
Find out the historical differences made in both Linux systems over the period of past 10 years....
These Linux Desktops Have Better UI and UX As Compared To Windows And Mac!
When people think about Linux, they picture the old desktop PC with command line but, this picture has changed over the years....
Top 8 MySQL GUI Tools
This useful list of MySQL GUI tools can help you with your database management....
5 Must-Know Basic Electronics Skills!
These video tutorials can help you learn important DIY electronic skills!...
5 Myths And Mistakes Coding Job Seekers Do!
Here are the 5 mistakes and 5 myths that coding job hunters often end up doing!...
5 Misconceptions About Git That Developers Have!
The popular and flexible VCS platform Git is still criticized by few developers, courtesy the misconceptions!...
6 Useful Tips For First-Time Web App Developers!
Developing your first web app? This guide will help you to work smart....
Top 8 Open Source Applications And Projects Of 2014
Here is the list of top 8 cool open-source apps of the year....
7 Stages Of Drupal Learning Curve!
Drupal is hard, but Drupal is awesome! You can learn Drupal after crossing seven certain stages....
Top 12 ASP .NET based CMS Platforms
Building a website using CMS platform is easy if you are using the right CMS for your needs....
Top 10 Fastest Supercomputers In The World!
Ever wondered what would be the speed of world's fastest super computers? Here is the treat!...
Learn How To Get A Job As A Computer Security Analyst!
The word analyst doesn’t necessarily mean a boring job, in fact, it is very interesting. ...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions