EFY Times  
Saturday, April 19, 2014

 
GO
 
 

"Our EDA Tools Can Be Used For Any Vertical"
 
Home >> Electronics >> Interviews
 
"Our EDA Tools Can Be Used For Any Vertical"  
 
"Currently, majority of Indian companies are mostly importing stuff that is manufactured elsewhere, branding it in India and selling it. We expect that focus to shift with more design and manufacturing happening in India," says Jaswinder Ahuja, corporate vice president and MD, Cadence Design Systems   
Rate this news:  (1 Votes)
Thursday, February 23, 2012 Cadence Design Systems is a key leader in the area of electronic design automation and they develop software and solutions targeted at companies doing advanced electronics design from chips, boards and systems. Jaswinder Ahuja, corporate vice president and MD, Cadence Design Systems, speaks to Jalaja Ramanunni and Dilin Anand of EFY.

EFY: What verticals does Cadence focus on with its design automation solutions?
The EDA tools that we develop are in a way horizontal which means that they can be used to do designs in any of the verticals be it medical designs, defence and aerospace, industrial computations, etc. This is because the fundamental design challenges and problems across these verticals are quite similar. Where we do have certain solutions that are targeted towards certain verticals is among specific methodologies that are built on top of these designs and some IP that is targeted for the class of designs that is targeting these different verticals.

EFY: What kind of challenges does each vertical bring up for the designer?
The nature of challenges that each vertical offers is quite different. Take consumer products, consumers are very demanding and discerning and in a sense fickle in what they will choose to buy. Thus performance, price and appearance become key considerations for their purchase decisions. This has a ripple effect on design challenges because we need to be able to design fairly advanced electronics at a very low price point. That actually requires us to use very advanced design methods and design techniques.

If you look at applications in medical electronics, this is different since here it is going to be something that is close to the human body or even embedded within the body. In the defence and aerospace sectors, you would want zero failures. Here reliability comes into play bringing up yet another different set of design challenges.

EFY: What evolving trends have you observed in these EDA tools?
If you look at some trends in design that are common across these verticals, there are some things that are really obvious. First, power considerations are very important. Regardless of the end application, low power design or power efficient design is going to be a key. It also ties to the overall macro theme of green energy and environmental protection.

Second, if you look at further miniaturisation where we move into further advanced process nodes which is at the heart of Moore's Law and is driving the electronics industry. Right now we are looking at 28nm as mainstream going into 20, 14, 10 and perhaps 7nm at some point. Now that is going to pose tremendous design challenges.

Given the nature of applications, and a drive towards SoC and more functionality on the chip, mixed signal design is going to become critical. Another vector is that as designs become large and complex, the verification of these designs becomes an even bigger challenge.

The next one would be the increased use of IP, having a portfolio of IP and methodologies to rapidly integrate IPs to create design. Last but not the least, at the end of the day, the end-users care about the system which has both hardware and software. Methodologies to do design allow us to conceive the product at a system-level and then make us understand what the silicon needs to be and then builds it back up again looking at hardware and software put together.

design systems, eda tools, software design tools, hardware design tools




EFY: What does your Indian R&D centre focus on?
The Indian R&D centre works on the entire portfolio of products that Cadence has to offer. Some of the products are completely led by our technical teams in India and some others are worked on together with the technical teams in other parts of the world.

EFY: Could you elaborate on Cadence's presence in India?
Cadence has been present in India since 1987. We have a fairly large Corporate Resource Center in Noida, with 800 odd people working out of that centre. It is mostly R&D, but there is Global IP and Global Customer support functions. We have another centre in Bengaluru where we have close to 270 odd people working on a combination of R&D, application engineering focus on end customer markets in India, services and other functions. We have another small centre in Hyderabad as well.

EFY: What are your target markets in India?
If you look at the composition of the market, it is mostly the large MNCs who have significant design centres in India. Then there are also the design services companies, various government and defence labs in India that are doing electronics design or research in electronics design. And there are the upcoming breeds of start-up companies that are doing products or IP out of India.

EFY: Which of these are you most excited about?
Given everything that is happening in the ecosystem with the electronics policy on the horizon and the electronic development fund which is comprehended within the policy, we are expecting that a lot more design will happen in India over the next decade. And that will be from small start-up companies that will come up focusing on IP and products, as well as other Indian companies that will expand their presence in India and do more design. Currently, majority of Indian companies are mostly importing stuff that is manufactured elsewhere, branding it in India and selling it. We expect that focus to shift with more design and manufacturing happening in India.

EFY: We have a lot of start-ups coming up in India who do chip design and system design. Has Cadence taken any initiatives to get to these cash-strapped markets?
Yes and I am hoping that through your channel we can reach out to a large number of aspiring entrepreneurs out there. If you are thinking of doing anything in the space of electronic design and you are an entrepreneur or start-up, I encourage you to come and talk to us. Cadence has always been very flexible and innovative in supporting start-ups and coming up with business models that address their needs by helping them to get off the ground and be successful.

Dilin Anand, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 3434)
 
Share
 
 
Electronics News
   
VeriFone Blends Consumer Electronics Style Design And Unparalleled Connectivity In Revolutionary Portable Payment Terminal
Wireless Gigabit (WiGig) Market Worth $10.53 Billion By 2019 - New Report By MarketsandMarkets
Fujitsu And AnythingIT Surpass 150,000-Pound Mark Of eCycled Electronic Waste
Discounted Samsung Galaxy Tab 3 Lite (7-Inch, Dark Gray) Online Now At SeeTips.com
LED Grow Lights Market 2014 - 2020 Agriculture Research Report Now Available At ReportsnReports.com
 
 
 
     
     
     
Press Release
     
Wireless Gigabit (WiGig) Market Worth ...
Fujitsu And AnythingIT Surpass ...
L-com Offers Keystone Panel Mount ...
Discounted Samsung Galaxy Tab 3 Lite ...
A-Crystal Electronic Technology ...
Research Report On Physical Vapor ...
F&I Express Adds Portfolio To Its ...
Florida Expands Simplifile E-Recording ...
Telemedicine Technology Market In ...
Discounted USB Powered Portable Fans ...
Digital Dog Direct Recognized For ...
Radion Announces Cloud-Based Patient ...
NoteSwift Announces New Management ...
VARStreet‘s Aggregated Catalog Now Also ...
Electrical Engineering Services ...
Industrial Wireless Sensor Networks ...
India Photovoltaic Generator Market ...
Polar V800 Best New Triathlon Watch ...
The Art Of Power Launches The Tower ...
Trinetics Group Finds A Way To Minimize ...
Haptic Technology Market Worth $51.77 ...
Arts And Crafts Leader Sizzix Unveils ...
Global Graphene Market:Trends And ...
Larson Electronics’ Class 1 Division 2 ...
Respiratory Care Devices Market ...
 
Mobile And Wireless Backhaul Market ...
LED Grow Lights Market 2014 - 2020 ...
High Speed Camera Market (Image ...
High Pressure Processing (HPP) ...
Medical Image Analysis Software Market ...
T+ink Redefines The Print Ad: Google’s ...
VeriFone Blends Consumer Electronics ...
Larson Electronics’ Work Lights To Be ...
EpiCrystals Inc.: Revolutionary New ...
Research And Markets: Printed Displays ...
Alps Electric Bolsters Infotainment ...
Vincotech Rolls Out Ultra Compact, ...
Celanese Halogen-Free Fortron PPS CES50 ...
Pelican Products, Inc. Introduces New ...
Global Augmented Reality Market ...
Global Adaptive Cruise Control Market ...
Global Head-Mounted Displays Market ...
Amantys Seals Partnership For The US ...
Electronics Recycling - Companies Are ...
Family Of Autistic Child Launches ...
United States Augmented Reality And ...
Semiconductor Clock And Timing Report & ...
Taylor Business Group Announces New ...
Thermal Management Systems Market For ...
Market & Technology Trends In Materials ...
     
     
     
     
     
Most popular
 
Features
Looking To Bring Out The Best Of OpenGL? Read These 10 Good Books!
Get acquainted with these books to know all that there is in the world of 2D and 3D vector graphics, courtesy OpenGL. ...
13 Linux Emulators That Take You Back In Time!
Bring back the Commodore 64 platform to your desktop, or Atari, even Sinclair. These 13 emulators offer a trip down memory lane....
Smartphone Review: Micromax Canvas Knight A350
We review the much-ambitious Micromax Canvas Knight and find out if it’s really worth all the hype…...
Are You A Developer? Here Are 10 Must-Read 'Free' Books On Software Architecture
Download right away, and get to know every aspect of software architecture......
8 Videos And Play Lists For Your Daily Dose Of Ethical Hacking And Cryptography
These videos will take you on a step-by-step journey into the world of ethical hacking. ...
Are You Into Android Development? Here Are 10 Good Books For You!
Try out these books, know everything there is to know about the fantastic world of Android app development....
Top 7 Source Code Editors That You Can Use
Comfort in the source code editor is very important for a programmer to be productive....
Here Are 10 Awesome Tools (Open Source) For Your Big Data Needs
With just the right tools at hand, you can make even better use of Big Data....
Have You Tried Ubuntu 14.04 LTS Yet? Here's What's New!
Well, Trusty is now here, yes, finally! Have you installed it yet? Well go on and use it, after all its the experience that counts, and it's a pretty ...
10 Open Source File Managers
File managers manage, store, allow editing extra on your files....
15 Awesome Books On Big Data For You To Try Out Now!
IT professionals should keep track of big data trends, research and statistics now more than ever! The following books might just be what the doctor o...
17 Command Line Replacements For GUI-Based Apps On Linux
The true power of the Linux platform can be experienced only through the command line....
Over 110 Videos To Learn Python From!
Videos have often been found to be better learning modes than books....
Learn JavaScript Through These 10 Good Video Tutorials!
Honestly, videos are a much better choice to learn something, JavaScript in this case. What say? ...
10 Must-Read Books On NoSQL Architecture
With Big Data being the latest trend, NoSQL is one skill to learn and embrace......
 
  View All
Dialogue
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
“Cloud And Hybrid Hosting Are The Way To Go!”
Diksha P Gupta from Open Source For You spoke to Anil Chandaliya, chief network administrator, ESDS, about how customers can play safe while dealing w...
"Linux Interoperability Has Been Enabled Through Work Across Microsoft"
Diksha P Gupta from the OSFY team spoke to Dr K Y Srinivasan, principal architect at Microsoft, about how the company is moving ahead on the open trac...
"For Modern Day Tablets And Smartphones, Android Has Become A Default"
Diksha P Gupta from EFYTimes.com spoke to Indrajit Sabharwal, managing director, Simmtronics Semiconductors Ltd, about the compan...
"Torvalds' Blunt, Harsh Criticism Helps Open Source Grow"
Steve Ballmer called Linux 'cancer, which attached itself... to everything it touches,' in 2001 and oh-so-rightly. ...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
bpotimes.com
linuxforu.com
Electronics Annual Guide
EFY EXPO
EFY Awards
EduTech Expo
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions