EFY Times  
Friday, October 24, 2014

 
GO
 
 

"Power Is The Biggest Driver For Change In Electronics"
 
Home >> Electronics >> Interviews
 
"Power Is The Biggest Driver For Change In Electronics"  
 
Pradip K Dutta, corporate vice president and managing director of Synopsys, talks to Dilin Anand of EFY about the company.   
Rate this news:  (3 Votes)
Tuesday, April 10, 2012 Synopsys, an electronic design automation (EDA) company, supplies the global electronics market with the software, intellectual property (IP) and services used in semiconductor design, verification and manufacturing. The company's integrated portfolio of implementation, verification, IP, manufacturing and field-programmable gate array (FPGA) solutions helps address the key challenges designers and manufacturers face today, such as power and yield management, system-to-silicon verification and time-to-results. Pradip K Dutta, corporate vice president and managing director of Synopsys, talks to Dilin Anand of EFY about the scope of their operations in India, the trends that are shaping the semiconductor industry, and about how they aim to help the startups in India.

EFY: Could you tell us a bit about your company so that our readers can understand what Synopsys stands for?
Synopsys is a world leader in electronic design automation (EDA). It was founded at Mountain View, California in 1986. The India operations started in 1995. Now we have over a thousand employees between our centres in Bengaluru, Hyderabad, New Delhi and Noida.

eda tools, eda software, design tools, power efficiency




EFY: How relevant is the Indian market to you?
Initially India was not a big market. It was considered more of a resource hub for very good engineering talent and that is why many companies started in India. But over a perid of time time many of our customers started expanding rapidly here. Once that happened we also realised that we need to beef up our own field operations to keep in pace with changes around us.

If you look at the Indian market from a global EDA perspective, about half the business comes from North America and the other half comes from Europe, Asia and west of Asia-Pacific. Asia-Pacific is perhaps the fastest growing segment in this, within which China and India are the two most important markets. In this context, India is a very important market for Synopsys.

EFY: Do you consider India as a sales destination or a marketing-decision-influencing destination?
Most of our customers are multi-national or global in nature and they form a large part of our business here in India. The local business, what we call the territorial business, is also growing slowly in India. There are a lot of design service companies who are essentially Indian entities, and there is the Indian Government through Space and defence. We do not look at India as a marketing destination; it is primarily a lot of engineering and definitely for increasing sales.

EFY: What are your main target markets in India?
Nearly 70 per cent of our business comes from multinationals. These are state-of-the-art global companies that work on chip design and they are definitely one of the biggest targets for us. At the same time, there is a lot of indigenous work being done in electronics for space and defence and they are mostly working very closely with Synopsys. Finally Wipro, TCS, HCL and Infosys who are into design centres are also our target markets.

EFY: Do you target the new start-up companies that are blooming up in India?
The lifeblood of any growing economy comes from entrepreneurs and we have some very specific tailored programmes for start-ups. We would actually like to see what fabless designs happen in India because we hear about how India is growing in electronics and semiconductors. The Department of Information Technology (DIT) aims to see 50 fabless design companies each with about 200 billion dollar revenue potential.

EFY: Have you taken any initiatives to get your software across to these start-ups?
If you are alluding to the fact that a lot of start-ups have difficulty in purchasing commercial EDA tools because they are certainly not inexpensive, yes we have some very tailored programmes that our field operations use to get across to start-ups. We have a programme called SNUG--Synopsys Users Group meeting--where we have a specific booth setup for the start-up community.

EFY: On a macro level, what are the trends that you see in the semiconductor industry?
Power is the biggest thing that has been going on for the last two years and is one of the biggest drivers for change. What is happening is electronics is getting more sophisticated which essentially means that more and more functionality is getting into the same chip. We are traversing down Moore's law as the chips get smaller and smaller. Now in one single wafer we are having millions of transistors which results in increased power dissipation and the chips get hotter. So we have to reduce the so-called static leakage which allows us to increase the cell phone life to three days as opposed to half a day or so.

Dilin Anand, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1748)
 
Share

 
 
Electronics News
   
STMicroelectronics Announces Timing For Third Quarter 2014 Earnings Release And Conference Call
Global Pressure Sensors Market Outlook 2020: Automotive, Oil And Gas, Consumer Electronics, Medical & Industrial Analysis Of The $6 Billion Industry
XMS Penvision And NeoLAB Convergence Inc Announce Agreement To Integrate The Neo Smartpen N2 With Their Formidable Digital Writing Platform
Research And Markets: Curved Televisions Market - Global Industry Analysis 2013 - 2019
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Android 5.0 Lollipop: 10 Most Exciting Features
Drupal Fixes SQL Injection Flaw In Version 7.32
20 Open Source Alternatives To Video And Audio Apps
Cloudera And Red Hat Forge Big Data Alliance
5 Ways In Which NFC Can Transform Your World!
10 Exciting New Open Source Projects!
Top 10 Flaws Of Hadoop That Are Seriously Annoying!
GPS Technology: Know The Basic Facts
Top 8 Books On Hadoop Technology
AIC SB122-TO Offers 8Bay NVMe PCIe SSD Server Solution In 1U
Intex Aqua Style X And WIIO Wi5 Exclusively Available On ebay.in
Top 10 Big Data Technologies Of Present Times
Here Are The Devices Poised To Get Google Android 5.0 Lollipop
HTC Launches Desire 516C In India @ Rs 12,990
Get Notified Instantly Of Important Changes Happening On Your WordPress
OFS CEO Rich Napoli Wins NJTC CEO Of The Year Award
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Top 8 Books On Hadoop Technology
Let's discuss 8 best books to learn Hadoop and how to get started with it....
20 Tools And Resources For Building And Testing Regular Expressions
Here we'll provide a list of 20 best tools and resources which will help you in writing regular expressions in a more streamlined way....
10 Scariest Hacking Incidents In The World!
A detailed report about the scariest side of hacking was recently released by WebHostingBuzz which gives us a list 10 scariest hacks and also possibi...
8 Best SVG Tools For Web Developers
There are some useful SVG tools which will of great help for any aspiring SVG developer. Take a look at the 8 best ones....
Top 8 Resources To Get Started With Go Programming Language
Go is a very well-structured language which has a syntax like the C language and it's very easy to learn....
Top 10 Big Data Technologies Of Present Times
Over last few years Big Data technologies are getting due attention and there are several trends and innovations in this space in recent times....
Top 10 Unexplored Areas In Java Programming Language
Here we will give you a list of 10 most unexplored areas of Java....
10 Best Practices An Independent Developer Should Follow!
Being an independent developer means you have to think beyond coding, about all partnerships and business prospective too....
10 Necessities For Modern Cloud Storage System
Here we will present a list of 10 requirements in the new generation cloud storage system of the 21st century....
10 Technologies Transforming Developers' World!
Here we'll discuss top ten technologies which are changing the nature of programming....
Ubuntu Turns 10! Here's All You Should Know!
On the occasion of 10th anniversary of Ubuntu, let's take a look at brief history of this renowned desktop distribution....
Android 5.0 Lollipop: 10 Most Exciting Features
Since the preview, Google has added lots of new features to the final release of the latest Android version. Here we will discuss top 10 features of m...
GPS Technology: Know The Basic Facts
Let's take a look how this GPS technology is operated in our daily uses....
10 Best Open Source Web Application Security Scanning Tools
Here we'll provide you with a list of 10 open source tools which are used to detect security vulnerabilities in web applications....
5 Ways In Which NFC Can Transform Your World!
Let’s have a look at 10 ways how NFC can actually rock your world in the near future....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions